Vivek Saxena
Head of D2c Revenue & Growth @Anveshan
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WORK HISTORY
Head of D2c Revenue & Growth @Anveshan
Gurugram, IN
Full P&L responsibility for D2C revenue growth, driving strategic acquisitions and retention initiatives-Spearhead performance marketing initiatives that align closely with growth and revenue targets, driving impactful brand visibility and measurable outcomes-Lead media planning and visibility strategies to increase month-over-month (MoM) revenue and strengthen brand traction-Oversee and optimize end-to-end performance across Google Ads, Meta ads, and CRM campaigns-Conduct in-depth analysis of traffic sources, marketing effectiveness, and site usability to support business growth and inform strategic adjustments.
EDUCATION
Sony Academy Public sr. sec. school, Bharatpur
High School, Mathematics and Computer Science
Dr. B. R. Ambedkar University, Agra
Bachelor of Science - BS
ABOUT VIVEK SAXENA
D2C Growth & Revenue Leader with 9+ years of experience scaling consumer brands through full-funnel performance marketing, CRO, CRM, pricing strategy, and P&L ownership.I currently lead D2C growth & performance at Anveshan Farm, where I’ve driven a 4.3x revenue increase, improved blended ROAS to 6x, reduced CAC by 29%, and scaled AOV by 36% all while strengthening contribution margins and operational efficiency.Previously, I managed ₹2 Cr+ monthly media budgets at AdLift Marketing, working with brands like Sonata, Fastrack, Birkenstock, Boult Audio, and Two Brothers Organic Farms. My work spans paid acquisition, retention, loyalty, GTM strategy, and demand forecasting, with a strong bias toward data-driven decision-making.I specialize in building profitable growth engines, aligning marketing with business outcomes, and leading cross-functional teams across marketing, product, tech, and operations- Expertise: D2C P&L | Performance Marketing | CRO | CRM & Retention | GTM | Pricing & Promotions
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