Vunna Praveen Kumar

About Vunna Praveen Kumar

As a Performance Marketing Associate at ANS Commerce (Flipkart Group), I have had the privilege of driving successful digital campaigns for a range of renowned brands in the personal care, fashion, and lifestyle industries. With a proven track record of optimizing ad spend and improving conversion rates, I have been instrumental in achieving revenue growth and brand awareness for my clients. One of my notable achievements has been in scaling a personal care brand, where I implemented a well-planned campaign structure that resulted in an 11 ROAS, increasing revenue from 1 crore per quarter to 2 crores per quarter. Additionally, for a fashion brand, I successfully implemented a profitable strategy that resulted in a 282% increase in conversion rate, a 134% increase in revenue, and a 45% reduction in CPA. As a seasoned digital marketer, I have effectively managed a budget of 50 lakhs per month across various brands, including Bath & Body Works, Aldo, Onitsuka Tiger, Acuvue, Killer Jeans, Priyaasi, Boutique Living, and ExclusiveLane, among others. I have also executed branding campaigns with budgets of over ₹1 crore, achieving greater reach while attaining a lower frequency and CPM than originally intended. I am also skilled in training and onboarding new interns and employees to equip them with the necessary skills and knowledge to excel in their respective roles. My experience in conducting in-depth audits of Facebook and Google ad accounts to pinpoint areas for improvement has enabled me to recommend optimization strategies that improve overall performance. In addition to my experience as a Performance Marketing Associate, I have also completed a Digital Marketing Program, where I learned various modules, including Marketing Basics, SEO, Facebook Ads, Google Search/Display/Youtube Ads, and Amazon Ads, among others. I hold a B.Sc. Economics (Hons) degree from Lovely Professional University, where I achieved a CGPA of 8.42 and attained a 50% scholarship for three consecutive years. Additionally, I have developed technical skills in Google Ads, Google Ads Editor, Google Merchant Center, Google Tag Manager, Google Analytics, Bid and Budget Management, Facebook Ads, SEO, and Shopify. Outside of my professional life, I enjoy cooking and have researched and experimented with over 50 Indian recipes with guidance from my mother. As a performance-driven marketer with a passion for digital marketing, I am excited to take on new challenges and opportunities that will allow me to continue to grow and develop my skills further.

Experience

1. Senior Marketing Associate

   Ans Commerce

   Apr 2023 — Present · Gurugram, IN

Education

• Navodaya English Medium School

  Grade 10

  2014 — 2015

• International Institute of Information Technology Bangalore

  Executive PG Programme in Data Science & AI

• Ameya World School - India

  Intermediate, Commerce (MEC)

  2015 — 2017

• Kraftshala

  Digital Marketing

• Lovely Professional University

  Bsc hons, Economics