Vivek Subramany

About Vivek Subramany

Strategic marketing professional with over 15 years of experience successfully launching, positioning and growing new brands and technology solutions across industries globally. Focus areas include: • Strategic/tactical Planning and Execution• Market Research & Competitive Intelligence• Business Development• Brand Management• Value Proposition & Messaging Creation• Marketing Communications • Thought Leadership/Fostering KOL Relationships• Digital Marketing• Sales Enablement• Demand Generation• GrowthOutside the corporate world, I enjoy working with local \"mom and pop\" shops and non-profits (pro-bono)- assisting with their marketing strategy and helping set them up for success. I also spend time writing to spread the \"good word\" on all things Pittsburgh for local publications and blogs. I recently served as a 2 year board member and 4 year social media leader for our community organization - the Point Breeze Organization (PBO). My greatest role is that of \"Dad\" to my kids!

Experience

1. Vice President of Marketing

   Thoroughcare

   Nov 2021 — Present · Pittsburgh, PA, US

Education

• University of Pittsburgh

  Bachelor's degree, Economics

Skills

• Market Planning
• Business Analysis
• Customer Insight
• Crm
• Product Launch
• Segmentation
• Competitive Analysis
• Strategy
• Product Development
• Analysis
• Marketing
• Lead Generation
• Market Research
• Cross-Functional Team Leadership
• Competitive Intelligence
• Analytics
• Marketing Strategy
• Product Marketing
• Social Media Marketing