Sloan Roseberry

About Sloan Roseberry

Experienced content marketing strategist and writer with a focus on end-to-end content…

Experience

1. Senior Content Marketing Manager Quickbooks Acquisition Marketing at Intuit

   Intuit

   Nov 2021 — Present

   Develop integrated content marketing strategies for the web channel to support the customer journey, driving deeper consideration and higher conversion. Bridge web performance goals across search, web, and creative teams through holistic web content strategies. Elevate brand perception and deliver compelling customer experiences, approaching content strategies with a deep understanding of the audience\'s functional and emotional needs. Work in partnership with go-to-market, product, channel, and content production teams to develop and implement research-based content programs and campaigns. Plan and manage content production processes. Prioritize web content strategies across the QuickBooks ecosystem, aligned with business priorities and campaigns. Manage content programs in support of products including QuickBooks Online, QuickBooks Payments, QuickBooks Cash, QuickBooks Live, and QuickBooks Payroll. Contribute to the web testing roadmap with a test and learn approach to content integration. Build content programs that consistently deliver results, exceeding engagement and conversion goals. Deliver performance reports to senior leadership and directors.

Education

• Boise State University

  Bachelor of Business Administration (B.B.A.), Marketing

  2013 — 2017

Skills

• Kpi Reports
• Report Writing
• Data Mining
• Digital Media
• Project Management
• Information Systems
• Reporting & Analysis
• Microsoft Office
• Powerpoint
• Search Engine Optimization (SEO)
• Marketing Communications
• Statistical Data Analysis
• Microsoft Word
• Marketing Analytics
• SEO Copywriting
• Staff Supervision
• Management
• Spanish
• Microsoft Excel
• Social Media Marketing
• Leadership
• Customer Service
• Inventory Management
• Employee Learning & Development
• Creative Content Creation
• Survey Design
• Print Media
• Marketing Strategy
• Market Research
• Research
• Data Analysis
• Digital Marketing
• Link Building
• Cash Management