Vivek Singh
Marketing Manager at Aakash Educational Services Ltd | 15 Years Experience | ATL BTL Specialist | Digital Marketing | Ex Vodafone | Videocon | Future Group
- Role
- Marketing Manager at Aakash Educational Services Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vivek Singh
ROI-driven marketing manager with 15 years scaling brand activations and Integrated…
Experience
Marketing Manager
Aakash Educational Services Limited
Jul 2022 — Present · Gurugram, IN
Led marketing strategy across 30 centers in Rajasthan & Haryana in India.• Designed a quarterly campaign calendar to synchronize brand activities across states, improving execution speed and regional campaign synergy.• Managed an annual marketing budget of ₹12 Cr, integrating ATL (radio, outdoor, cinema) and BTL (events, flyer distribution) & Digital initiatives.• Delivered successful go-to-market campaigns for ANTHE, IACST along with event-driven activations like student felicitations and induction drives.• Governed creative development for localized campaigns in alignment with regional preferences, coordinating across agencies and internal stakeholders.Achievements:• Propelled 20% YoY revenue growth by deploying region-specific marketing roadmaps and achieved more than 100% sales target achievements.• Led the digital transition of regional marketing collaterals, resulting in a 10% reduction in print costs and improved speed-to-market.• Implemented WhatsApp marketing, managed Instagram and Facebook pages, and launched a Hindi YouTube channel, all aimed at strengthening the brand’s local digital presence.”
Education
BOARD OF SCHOOL EDUCATION HARYANA
Master of Business Administration (M.B.A.)
Motivational Pathway
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services
2006 — 2008
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