Vivek Sharma
Product Leader | Built Scalable Ad Platforms | Identity Graphs, Personalization, ML Targeting, Measurement | Scaled Platforms & Global Teams
- Role
- Senior Manager, Product Management - Adtech and Martech at Western Union
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Vivek Sharma
Highly accomplished, results-driven professional with proven track record of success in developing and executing innovative product & advertising strategies across diverse digital platforms.I am an automation enthusiast with a keen interest in consumer and organizational psychology. With a decade of wide-ranging experience, I excel in product development, leveraging data-driven insights to inform strategic decision-making, launching impactful data products, driving revenue, and implementing process automation.My expertise lies in managing product roadmaps within agile frameworks, fostering cross-functional collaboration, data analysis, and developing / implementing go-to-market plans.With a proven ability to manage time efficiently and find creative solutions to challenges, I have delivered exceptional ad products and solutions that drive significant user adoption and ensure revenue growth. I enjoy and take pride in my ability to generate revenue gains and scale automation through the development of innovative APIs.
Experience
Senior Manager, Product Management - Adtech and Martech
Mar 2024 — Present · New York, NY, US
Education
Baruch College
Bachelor of Business Administration (BBA), International Marketing
2010 — 2014
Skills
- Programmatic Audio
- Ad Serving
- Doubleclick for Publishers
- Ad Networks
- Ad Tracking
- Ad
- Databases
- Salesforce
- Programmatic
- Ad Exchanges
- Daast
- Ad Tech
- Microsoft Office
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