Valeria S.

About Valeria S.

I’m a UX/UI and digital design professional with 7 years of experience spanning web design, digital marketing, and project management. With a Certified Scrum Product Owner (CSPO) credential, I bring a strategic, user-centered approach to building digital experiences that drive measurable results.At the National LGBT Cancer Network, I led a web redesign that boosted new visitors by 52% and page views by 42%. At Florida Power & Light, I managed 175+ content updates and crafted digital experiences for an audience of over 2 million customers—ensuring accessibility, compliance, and engagement.I thrive at the intersection of design, strategy, and digital marketing—creating solutions that are visually engaging, user-centered, and data-driven to support both business goals and customer needs.

Experience

1. Digital Experience Specialist

   Florida Power & Light

   Mar 2023 — Present · FL, US

   Craft over 300 intranet digital products, averaging 11,033 monthly views, reaching an audience of to employees- Facilitate stakeholder collaboration for over 175 FPL.com and FPL Northwest updates using Jira and monday.com, ensuring alignment on user interface (UI) design enhancements and redesigns, resulting in improved user experience- Manage and updates the weekly intranet homepage via AEM (Adobe Experience Manager), applying UI design best practices to optimize the experience for employee use- Integrate AI-powered tools to streamline communication workflows, enhance content creation efficiency, optimize internal messaging strategies, and develop web tables with HTML formatting, resulting in improved productivity and more engaging employee communications- Develop design system components and reusable HR campaign templates, ensuring brand consistency and saving ~2 hours weekly through streamlined stakeholder collaboration- Present monthly and quarterly intranet analytics to leadership, delivering insights that increased average time on page by 15 seconds- Curate, organize, maintain, reuse and archive creative assets in the Digital Asset Management (DAM) platform for FPL.com and FPL.com/northwest

Education

• Universidad Católica 'Cecilio Acosta'

  Graphic Design

  2013 — 2016

• Loyola University New Orleans

  English as a Second Language (ESL) Course, ESL

  2013 — 2014

• Stetson University

  Bachelor of Arts - BA, Digital Arts

  2016 — 2018