Vanessa Segura
Global Technical Product Specialist at TikTok
- Role
- Global Technical Product Specialist at TikTok
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Vanessa Segura
Dedicated professional, excellent communication, analytical, and interpersonal skills.
Experience
Global Technical Product Specialist
Jun 2021 — Present · Austin, TX, US
Proactively monitored campaign performance via the Ads Manager platform, delivering insights to optimize spend, improve ROI, and shape strategic optimization initiativesServed as the go to expert for the internal team on developer platform and API related queries for our HVA customers; supported technical integration questions to ensure a successful API usageCollaborated closely with engineering and support teams to implement fixes, document API intricacies, created issue briefs, and streamline internal response protocol Trained and onboarded the first group of TPS Specialist in North America, obtaining the highest quality score for the team; conducted office hours to walk through difficult questions and new processes; brainstormed and led shadow sessions Identified workflow gaps and created process documents to align the team and improve daily operationsCultivated strong relationships with cross-functional partners to improve team communication when responding to questions outside normal expertiseDirected the successful onboarding and training of a new vendor site for the Activation program; created an activity tracker that became essential to tracking activities, issues, questions, and knowledge transferDeveloped a High-Value Asset (HVA) Pre-Registration program that allowed the TPS team to proactively submit leads to HVA and Pre-Registration teams for increased revenue within the SMB organizationPlayed a pivotal role in launching the new MX Client Services and TPS team, working on internal documents and training the team to answer customer questions related to the platform
Education
Georgia State University
Robinson College of Business Business Administration - Marketing
Skills
- Advertising
- .net
- Public Relations
- Social Networking
- Social Media
- Strategic Planning
- Community Outreach
- Digital Media
- Net
- Sales
- Email Marketing
- Marketing Communications
- Public Speaking
- Customer Service
- Leadership
- Newsletters
- Digital Marketing
- Marketing Strategy
- Marketing
- Hispanic Market
- Social Media Marketing
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