Vaibhav Sharma
Leader - Digital Communications - Asia @ LIXIL | Ex-BMW | Ex-Dentsu | Digital Marketing and Brand Communications | MBA, Marketing & IT
- Role
- Leader - Integrated Communications - Apac at LIXIL
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vaibhav Sharma
I specialize in bridging the gap between high-level brand storytelling and data-driven…
Experience
Leader - Integrated Communications - Apac
Aug 2021 — Present · Gurugram, IN
Leading Integrated Communications strategy for the LIXIL corporate brand across APAC, supported by a portfolio of product brands across internal and external platforms- Managed internal communications programs aligned with organizational culture, overseeing design ideas, creative development, brand asset creation, and leading global projects in Asia to achieve business and communications objectives- Drove a 50% higher organic engagement rate (vis-a-vis ROW) of the corporate LinkedIn platform to drive awareness and engagement with the target audience and highlight Asia\'s business achievements- Curating content pieces such as press releases, thought-leadership articles, newsletters, website articles, social media posts, reports, and factsheets- Set up an analytics dashboard leveraging the Talkwalker tool to measure communications performance with standardized metrics (SOV, Reach, Engagement, Sentiments) and generate business insights- Managing all agency coordination and day-to-day management including procurement, compliance, and financial processes
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