Veronica Romney
Executive Growth Leader | Certified Master Marketer | Intl Marketing Keynote Speaker | Author of Identity Marketing | Rainmaker Podcast Host | Workshop Facilitator | Scaling High-Growth Brands
- Role
- VP of Growth at Pocket Prep
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Veronica Romney
I build growth engines for ambitious brands. From Tony Robbins to Fortune 500s, I\'ve…
Experience
VP of Growth
Jun 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US
Brought on to unify consumer growth and enterprise sales for a profitable, bootstrapped mobile-first EdTech platform serving over 13M+ learners worldwide. Focused on building the company’s first scalable, data-driven growth engine to accelerate B2C acquisition, strengthen brand awareness, and modernize marketing operations.Key Achievements:• Restructured the marketing organization – defined new roles, KPIs, and workflows; expanded headcount; introduced AI training that tripled team output.• Directed the creation of the company’s first CRO Playbook, centralizing A/B test insights and funnel optimization processes.• Migrated the full marketing stack from Jira + HubSpot → Asana + GoHighLevel, improving agility, attribution, and execution speed across campaigns.• Developed verticalized brand foundations, completing 180+ page brand books for 20+ verticals and 165+ exams —establishing vertical marketing discipline.• Expanded scalable growth programs, relaunching affiliate and student ambassador initiatives to strengthen acquisition and retention loops.• Advanced market and prospect research, integrating buyer interviews into the growth process to inform messaging, positioning, and segmentation.• Clarified and unified brand narrative, initiating leadership-wide workshops and live testing to sharpen messaging and category leadership.• Partnered cross-functionally with Product to market feature launches and improve early lifecycle engagement through new onboarding and personalization initiatives.
Education
Brigham Young University
BA
2005 — 2008
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