Vrishank Pal
Deputy National Lead Product Manager @ Bajaj Finserv | CSPO
- Role
- Lead Product Manager at Bajaj Finserv
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vrishank Pal
Lead Product Manager at Bajaj Finserv with over 3.5 years of experience driving growth marketing and product optimization initiatives in the financial services sector. Skilled in managing cross-functional teams and overseeing inbound and outbound sourcing strategies for credit card acquisitions, contributing to significant user growth and revenue impact. Delivered 3x acquisition growth within six months by integrating advanced capabilities and refining customer journeys across high-traffic platforms. Adept at leveraging data-driven insights and UX strategies to create scalable acquisition frameworks and optimize funnels. Introduced innovative solutions such as propensity model remarketing and cross-sell programs, achieving measurable results in spend activation and loan disbursals. Passionate about enabling seamless customer experiences and driving organizational growth through collaboration and strategic execution.
Experience
Lead Product Manager
Aug 2022 — Present · Pune, IN
Leading the Growth marketing for Credit Cards; sourcing 15 K monthly cards through Bajaj Finserv APP and Web Owning and optimizing Inbound, Outbound sourcing channels for Customer Journeys on App and web platformsManaging a team of 4 members; driving cross functional projects, funnel KPIs, drop off management, product changesDelivered a 3X Growth on acquisitions within 6 months by integrating new capabilities and funnel interventionsAchieved 2X growth on cross-sell Loan disbursal in 3 months on credit card users along with driving spend activationBuilt the acquisition Journey and created UX vision for Credit Card with 3Cr+ monthly traffic on web and 5Cr + app usersIntroduced “Propensity model remarketing Framework” to optimize acquisition cost by 45% on remarketing campaignsReceived “Emerging Star” award for increasing the DIY completion rate of journey by 4x from 5% to 21% on websiteAchieved ~ 2X Organic traffic growth for Credit Card pages in span of 9 months by rationalizing SEO & content strategyReduced drop offs by 24% by performing A/B tests to identify friction points and optimizing user journeys
Education
KEDGE Business School
Master of Business Administration - MBA, Business Administration and Management, General
Indian Institute of Management, Calcutta
Master of Business Administration - MBA
2017 — 2019
Institute of Chemical Technology, Mumbai
Bachelor of Chemical Engineering, Chemical Engineering
2010 — 2014
KEDGE Business School
Master of Business Administration - MBA, Business Administration and Management, General
2018 — 2018
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