Vrinda Sood
CEO & Director at Citrus Ink Studios | Animation & VFX Innovation Leader | Marketing Leader | Executive Producer Driving | Brand Strategist | AI-Powered Growth in Entertainment & Digital Marketing
- Role
- CEO Director at Citrus Ink Studios Pvt. Ltd
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vrinda Sood
Marketing leader and brand strategy visionary, passionate about crafting transformative narratives that elevate brands to global stardom. With 15+ years of expertise in strategic brand building, digital transformation, and omnichannel marketing across entertainment, animation, VFX, and retail sectors, I\'ve turned ambitions into achievements. As CEO & Director of Citrus Ink Studios, I\'ve scaled a solo startup into a 225-employee powerhouse, delivering 2x-3x revenue growth through innovative AI-driven content strategies, cross-functional collaborations, and customer-centric campaigns.Proven track record in leveraging data analytics, CRM tools, and emerging technologies like AI/ML to create personalized experiences, optimize ROI, and build high-performing teams. From award-winning film and series marketing for platforms like Netflix to positioning brands for international acclaim, I align strategies with business goals to enhance engagement, lifetime value, and market dominance—eager to pioneer marketing initiatives at innovative organizations like Netflix and Reliance Brands.Key highlights include:Founding North India\'s premier animation and VFX studio, launching subsidiaries like Citrus VFX (2023) and Citrus Carmashala Academy in partnership with Technicolor, while securing global streaming projects and talent pipelines.Directing acclaimed projects such as \"Hope The Boat\"(2M+ organic views, global branded content awards) and \"The Social Chameleon\"(50+ festivals, 8 awards, 17 Academy selections), blending storytelling with AI-enhanced visuals for unmatched audience resonance.Integrating AI/ML, social media, and CRM for measurable impact—driving audience growth, reducing churn, and establishing market leadership.Mentoring 200+ professionals, fostering inclusive cultures, and earning accolades like Wonder Woman Trailblazer in Animation & VFX, AVGC 40 Under 40, and Epic Games Fellowship finalist.Early career at American Express and Contract Advertising sharpened my analytical edge, from risk assessments to launching retail campaigns for Del Monte.Let\'s connect to explore synergies in entertainment, tech, and marketing—driving the next wave of brand innovation!#Animation #VFX #DigitalMarketing #AIinEntertainment #BrandStrategy #Leadership
Experience
CEO Director
Jan 2014 — Present · New Delhi, IN
Education
St. Bede's College, Shimla
Bachelor of Arts (B.A.)
2004 — 2007
Infinity Business School
Master of Business Administration (MBA)
2009 — 2011
MAAC
Diploma of Education
2011 — 2013
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