Vrinda Binani

About Vrinda Binani

I bring an interesting and rare mix of marketer, project manager with entrepreneurial spirit to the table. Identifying improved approaches & enhanced solutions to business challenges and activities that drives me. Exploration, pursuit & motivation are my frameworks for success. I believe in fresh perspectives & experimenting. I\'m flexible & very much inclined towards picking up new skills, ideas & possess the right enthusiasm for the same. Working in a team, being organized & multitasking have always been my strong points. Contributions to my former Managerial roles, and this field-at-large, revolve around my essential talents in strategic planning & creative thinking. I have developed strong abilities in teamwork & fostered a reputation as a key contributor through observation & critical thinking skills. With these qualities, I have confidence in my ability to facilitate positive changes.Interest in nature, exploring culture & cuisine is what thrills me. Volunteering & backpacking trips have helped me explore more about myself.I have always been a sports enthusiast. A few of my favourites are Badminton, Basketball, Carrom & Rugby. I have represented West Bengal in \"All India Rugby Tournament\" held at Bombay Gym Khana.I believe, the versatile exposure, long & fruitful experience in managing operations with the understanding of the Marketing industry makes me a valuable asset of the organization.

Experience

1. Event Marketing Manager

   Anchanto

   Oct 2022 — Present · Pune, IN

   Develop and execute comprehensive event marketing strategies for APAC, Europe, and the Middle East regions.> Identify key industry conferences, trade shows, and virtual events to maximize brand visibility and lead generation.> Collaborate closely with various functions within the marketing team, including paid advertising, communication, product marketing, and content creation, to ensure cohesive and integrated campaigns.> Work closely with regional marketing teams to align event strategies with local market needs and preferences.> Oversee the planning, execution, and post-event analysis for a diverse range of events, including conferences, webinars, workshops, and virtual events.> Manage event logistics, budgets, and timelines to ensure seamless execution.> Define and track key performance indicators (KPIs) for events to measure success and identify areas > Stay abreast of industry trends and emerging technologies to continuously enhance the effectiveness and relevance of events.> Integrate innovative event formats and technologies to create memorable and engaging experiences.for improvement.> Provide regular reports and insights on the performance of events, demonstrating ROI and impact on business objectives.

Education

• Jadavpur University, Kolkata

  Bachelor of Commerce - BCom

  2010 — 2013

• The Frank Anthony Public School, Kolkata

  Higher secondary

  2008 — 2010

• The Institute of Company Secretaries of India

  COMPANY SECRETARY

  2011 — 2014

• Rajasthan Vidya Mandir

  Secondary

  1998 — 2008