Vridhi Goyal

Creative Lead @Britasia Tv

Birmingham, GB

Spearheaded the creative development and execution of creative strategies for digital, print, and on-air assets including digital content, website design and development, print collaterals, presentation design and more for BritAsia Academy. • Led end-to-end design for marketing campaigns, digital content, and real-life shoot assets, optimizing brand presence across social media channels, music distribution channels, and websites.• Designed and managed the production of print collaterals, liaising with vendors to ensure high-quality execution of standees, posters, and promotional materials.• R&D, Project Management and Creative Direction for an LMS Platform designed for the Academy. • Conducted research and authored SEO-optimized articles, increasing website traffic. Within the first month, secured Google News approval for our website, enhancing its visibility and credibility.• Conducted in depth research and acted as a presenter for interviews, expanding BritAsia TV’s audience reach.• Develop a CPD Certified Level 3 course in AI Powered Content Creation, enabling learners to develop out-of-the-box skills in using GenAI to aid their digital content creation. • Acted as a mentor to students leaving several bootcamps to set up their portfolios and help them navigate the world of freelancing and getting paid work.