Victoria H.

About Victoria H.

I’m a senior marketing leader with 15+ years of experience across marketing strategy, marketing operations, analytics and intelligence, marketing technology, brand enablement, and organizational transformation within AmLaw 100 firms, top professional services organizations, and enterprise environments.I operate with end‑to‑end ownership of core marketing functions, partnering closely with executive leadership to align growth strategy, go‑to‑market priorities, client development, and marketing operating models to business objectives. My work focuses on building scalable marketing systems that integrate data, client insight, technology, and execution to drive measurable outcomes.Throughout my career, I’ve led enterprise client experience and Voice of the Customer programs, modernized CRM and marketing data platforms, guided marketing operations and transformation initiatives, and supported brand, content, and market positioning efforts during periods of significant change, including merger readiness.I bring a general‑management lens to marketing leadership, with accountability for strategy, platforms, people, and outcomes—not just programs. I’m known for building trust with senior leaders, clarifying complexity, and developing high‑performing teams that deliver sustained business and client impact.

Experience

1. Director, Marketing Analytics and Operations

   Perkins Coie

   Aug 2025 — Present

   Senior marketing leader responsible for enterprise‑level marketing strategy enablement, analytics, operations, technology, and transformation, supporting firm growth and client development for a $1.3B AmLaw 25 firm- Lead and evolve the Marketing Analytics & Operations function, spanning marketing strategy, intelligence, CRM and analytics platforms, digital engagement, and operational execution- Partner with executive leadership and business development to align marketing strategy, go‑to‑market priorities, and client growth initiatives to firmwide objectives- Hold enterprise ownership of marketing technology and data platforms, including CRM, client feedback, analytics, and AI‑enabled tools, establishing scalable infrastructure and executive‑level reporting- Provide marketing leadership for brand, content, website, and market positioning initiatives, including firmwide go‑to‑market and content readiness workstreams supporting merger integration- Design and lead marketing operations and operating‑model transformation, integrating teams and workflows to improve governance, prioritization, transparency, and execution- Lead and develop cross‑functional teams across analytics, marketing technology, digital engagement, and operations; guide organizational change and capability building- Maintain accountability for marketing‑wide budget oversight, department communications, and firm‑visible strategic initiatives.

Education

• The Johns Hopkins University - Carey Business School

  Executive Certificate in Innovation and Human-Centered Design

• The Johns Hopkins University - Carey Business School

  Certificate, Competitive Intelligence

• University of Connecticut

  Bachelor of Arts (B.A.), Communication Processes

• The Johns Hopkins University - Carey Business School

  Master of Business Administration (MBA), Information Systems

• University of North Carolina at Greensboro

  Master of Arts (M.A.), Communication

Skills

• Analysis
• Leadership
• Research
• Program Management
• Competitive Analysis
• Market Intelligence
• Public Speaking
• Interpersonal Communication Abilities
• Data Analysis
• Data Collection
• Strategy
• Analytical Skills
• Qualitative Research
• Knowledge Management
• Marketing
• Market Analysis
• Analytics
• Business Strategy
• Product Marketing
• Social Media
• Management
• Strategic Planning
• Competitive Intelligence
• Strategic Communications