V. Raj Ganesh

About V. Raj Ganesh

Skilled Marketing & Sales Professional;Critical Thinker & Growth Leader. High performance executive with a proven track record. Develop and Build corporate strategies.Taking ownership for initiatives like new strategies,products, segments & markets and play a vital role in building annual/long-term strategic plans for the organisation. Hands on leadership skills; able to prioritize,delegate tasks and make decisions quickly while maintaining a focus on the organisational and customer\' benefits. Skilled in cultivating positive relationships with clients and colleagues; Skilled in communicating with clarity and diplomacy to individuals from diverse cultural background that encourages team performance and enthusiasm. Known for interactive coaching style,Training internal and external customers.

Experience

1. Chief Marketing Officer

   Roots Veyr

   Apr 2022 — Present · Coimbatore, IN

   Work closely with the Leadership team to contribute to the definition of the strategic objectives for marketing. Drive a sales aligned/data driven marketing approach for Roots Group companies based on the need.Define and execute corporate marketing and brand strategy, resulting in consistent corporate/brand identity & Product positioning aimed to build credibility and drive acceptance for various solutions from Roots GroupEnsure consistent brand positioning and messaging across all channels like websites, collaterals, sales presentations and all other forms of communication.Research for New product/business development initiatives based on organizational goals. Assessing the demand for new products & Competition Analysis.Build strong working relationships with Sales and Operation teams to deliver successful marketing campaigns.Create and distribute content for effective sales pitch –presentations, videos, Sales Kit, Blogs, success stories, Webinars, brochures, etc.Manage digital marketing campaigns & Advertisements across all companies for all companies. Increase market penetration by coordinating with and supporting the sales channels.Manage multiple online campaigns both organic and paid - Maximize lead generation and continuously support the sales team to improve sales.Design,execute & continuously manage SEO strategy, User flow, webpages for over 10 websites.Organize and execute marketing events, Exhibitions, business meets, trade-shows and product launches.Build, Manage and lead a strong marketing team by recruiting, coaching and developing team members.

Education

• Mepco Schlenk

  Master of Business Administration (M.B.A.), Marketing

  2000 — 2002