Vraj Dharia

About Vraj Dharia

I act as the General Manager of my global CPG and Hardlines client portfolio at CommerceIQ, owning the full lifecycle of high‑value partnerships — from account management and escalations to executive engagements and commercial growth.Prior to this, I was a Category Manager at Amazon owning full P&L responsibilities, where I managed vendor and product category performance, commercial programs, annual negotiations, private brands, and retail execution across a large assortment, gaining deep exposure to the digital shelf, media, and e‑commerce operations at scale. My experience sits at the intersection of customer success, commercial leadership, and strategic advisory, helping CPG and Hardlines clients leverage Agentic commerce to drive measurable business outcomes.Skills: P&L Management, Client Retention & Growth, Strategic Upselling, Stakeholder Management, C-Suite Presentations, Team LeadershipOutside of my career, I love immersing myself in the intersectionality of sports, music, and art.Let’s grow together.

Experience

1. Global Client Success Partner

   CommerceIQ

   Aug 2022 — Present · Chicago, IL, US

   Serve as the General Manager for a global CPG and Hardlines client portfolio($3-5M ARR), overseeing all aspects of partnership management including executive alignment, escalations, commercial strategy, and account growth - Lead full-lifecycle client engagements — from renewals to cross-sell — building trusted partnerships with executive and operational stakeholders to align on strategic priorities and voice of the customer- Achieved <5% churn in 2024 amid volatile market conditions; recognized as a top performer across the enterprise segment- Drive executive sponsorships through tailored outreach and measurable value demonstrations, converting pilots into multi-product expansions- Prevented a major global CPG’s potential migration to a competitor by quantifying opportunity costs and unlocking incremental product capabilities- Evangelize unified platform value across full-funnel marketing use cases, bridging Commerce, Media, and Retail Analytics to strengthen client ROI- Promote cross-functional collaboration during lean cycles by adopting a hybrid Customer Success/Sales approach to deliver measurable growth- Promoted twice for consistent leadership and portfolio expansion performance. Clients: Colgate, Royal Canin, Hill\'s Pet Nutrition, CP Skin Health, SharkNinja, Igloo, Petmate, KitchenAid, Whirlpool, Spectrum Brands, Bayer, Reckitt, Techtronic Industries, Reliance Worldwide Corporation, Glanbia Corporation

Education

• DePaul University

  Bachelor of Science - BS, Finance, General