Rob Thomson
Growth Marketing, AI & Digital Transformation Leader • GTM Strategist • Expert Brand Builder • Tech Innovator
- Role
- Head of Marketing at Blue Diamond Attachments
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Rob Thomson
I am an accomplished, forward-thinking Senior Marketing Executive with a solid portfolio of success across global product marketing, branding, product development & launch, go-to-market strategies, and people leadership. Among my most notable qualifications: ⏩ Adept at partnering with digital & advertising agencies on branding, messaging, website development & content creation, logo design, paid media, full integrated campaigns, website development, sales enablement platforms.⏩ Instrumental in building marketing & sales orgs from the ground up, selecting new AI platforms, establishing social media presence, and driving go-to-market strategies and campaigns to successfully launch new products. ⏩ Big-picture thinker and creative problem-solver, with solid tactical execution & project management skills.⏩ Experienced in building, leading, mentoring, motivating, and empowering high-performing teams.With a focus on AI-enabled marketing, I combine data-driven insights, automation, and strategic storytelling to deliver clear value propositions and differentiated positioning. My work spans the full product lifecycle, from development through launch, and integrates creative branding with practical execution to support revenue growth and market expansion.Over the past 15 years, I’ve collaborated closely with advertising and digital agencies on creative design, web development, content marketing, and product launch initiatives and led teams in executing high-impact campaigns that align brand, user experience, and business goals.Tech Stack & Martech Experience:⏩ AI & Predictive Analytics: Zeck AI, ChatGPT, DALL-E, IBM Watson IoT⏩ CRM & Sales Enablement: HubSpot, Salesforce, Pardot, Marketing Cloud⏩ Marketing Analytics & Automation: Google Analytics, Qlik, Ninety, Showpad⏩ Paid Media & SEO: SEM, PPC, Display Ads, LinkedIn Ads, Facebook Ads, YouTube⏩ Multi-Channel Engagement: LinkedIn, X (formerly Twitter), Instagram, TikTok, Pinterest⏩ Collaboration & Strategy Tools: Slack, Zoom, Miro, Microsoft Office
Experience
Head of Marketing
Jul 2025 — Present · Knoxville, TN, US
Leading strategic marketing for Blue Diamond Attachments, a trusted industry leader with 30+ years of innovation in high-performance attachments for skid steers, excavators, tractors, and more. With a reputation for precision, durability, and exceptional customer service, our products ship fast, are built to last, and are trusted globally. I’m proud to help drive growth and elevate a brand known for making our customers better at what they do.
Education
Arizona State University
Master of Business Administration - MBA
Brigham Young University
Bachelor of Arts - BA
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