Vivian

About Vivian

You built something brilliant. But when you explain it, people nod politely, and never buy.You\'ve got the product. The expertise. The vision. But somewhere between your brain and their ears, the value gets lost. You\'re stuck rewriting homepage copy at 11pm, tweaking pitch decks that still don\'t land, and watching demos end with \"I\'ll think about it.\"I know this experience intimately.I spent years at Doctors Without Borders turning complex global health crises into campaigns that moved millions. I learned that clarity isn\'t just nice to have. it\'s the difference between action and apathy, a donation and a scroll.Then I moved into startups and saw the same problem everywhere: brilliant founders with innovative products that no one understood. Strong tech. Weak story. And revenue left on the table because the \"a-ha\" moment never happened.So I built the Signature Storycraft Method™.I combine data science, strategic narrative design, and video storytelling to engineer clarity. Not fluff. Just structured frameworks that make people instantly understand what you do, and why they need it.Here\'s what I do:→ I architect narrative strategies that turn \"what is this?\" into \"I need this\"→ I create video stories that explain complex products in under 90 seconds→ I build messaging frameworks that align your team and convert your audience→ I engineer the \"a-ha\" moment so people get your value immediatelyMy clients go from \"we\'re still iterating the pitch\" to \"they signed after one call.\"The best product doesn\'t always win. The best-explained one does.If you\'re tired of brilliant work going unnoticed because your story isn\'t landing, let\'s fix that.→ DM me \"CLARITY\"→ Let\'s engineer your \"a-ha\" moment

Experience

1. Founder & CEO

   The Pengs Llc

   Sep 2012 — Present · New York, NY, US

   I help founders turn complex products into stories people instantly understand.After years at Doctors Without Borders and in startups, I saw the pattern: brilliant products failing because the story didn\'t land.I created the Signature Storycraft Method™ to engineer clarity through strategic narrative design and video storytelling—so teams stop losing deals to confusion and start converting with confidence.

Education

• University of California, Berkeley

  BA, Molecular Cell Biology

  2006 — 2009

• Columbia University Mailman School of Public Health

  Masters of Public Health Candidate, Public Health Informatics

  2012 — 2014

• General Assembly

  Data Science Immersive

  2019 — 2020

Skills

• Team Leadership
• Nonprofits
• Public Speaking
• Social Media Blogging
• Leadership
• Management
• Emotional Design
• Graphic Design
• Data Analysis
• Visual Design
• Video Editing
• Event Planning
• Web Design
• Social Media
• Marketing
• Adobe Creative Suite
• Blogging
• Research
• Microsoft Office
• Flash Animation
• R
• After Effects
• Photoshop
• Public Health
• Indesign
• Data Science