Victor Rico

About Victor Rico

I build commercial presence where the infrastructure doesn\'t yet exist.Over 15 years, I\'ve been the person who walks into markets with no playbook. First commercial hire at Ooyala (sourced a ~$2.5M deal with Cinépolis from scratch), Head of Sales at Conekta (scaled monthly GMV 10x in 12 months through a Shopify partnership I negotiated), Global BD at WhatsApp/Meta (led payments expansion into Brazil, India, and Mexico), and now AE at Pendo covering all of Latin America.At Pendo, I own the full cycle, from cold outbound to close to renewal, across Mexico, Colombia, Argentina, Chile, and beyond. I manage a portfolio of $500K+ ARR with 91% retention, and I\'ve closed 14+ opportunities ranging from $8K to $200K TCV. My biggest win was a multi-year renewal that grew ARR 83%+ on a single account.My domain is where technology meets financial infrastructure: payments, fintech, SaaS platforms, and AI sold to CTOs, CPOs, and C-suite in Spanish, English, and working Portuguese. What I actually do well:+ Full-cycle enterprise sales, 6-7 figures TCV, MEDDICC-qualified pipeline in Salesforce+ Market entry from zero — first deals, first hires, first partnerships+ Retention and expansion: 91% retention, 83%+ ARR growth on key accounts+ Partner and channel ecosystem development (Shopify, resellers, SIs)+ Multi-stakeholder navigation in regulated, complex environmentsI\'m based in Austin, Texas. If you\'re building something in Latin America, scaling into Spanish-speaking markets, or looking for an AE with deep fintech and payments domain knowledge, let\'s talk.

Experience

1. Account Executive, Latin America (Latam)

   Pendo.io

   Jan 2024 — Present · Austin, TX, US

   Own full-cycle enterprise sales across Latin America for a SaaS product analytics platform, driving new logo acquisition, account expansion, and renewal revenue by engaging C-level executives, CTOs, and product leaders across mid-market and enterprise accounts in Spanish and English:• 91% retention across LATAM accounts.• 83%+ ARR expansion on key account through multi-year agreement.• 10+ closed opportunities,$8K–$200K TCV.• MEDDICC-qualified pipeline managed in Salesforce across Mexico, Colombia, Argentina, and beyond.

Education

• Menlo College

  Business Management, International Management

  2005 — 2009

• New Mexico Military Institute

  High School

  2002 — 2005