Vonda T. Hampton

About Vonda T. Hampton

From the time I held my first crayon, I wanted to write - and did - on paper, walls, books and toys. By age eight, I knew I wanted to spend my life telling great stories.I studied journalism at one of the country’s top J-schools, worked as a reporter and loved it. Then a sports marketing calling, which I credit to Tar Heel basketball, led me to grad school and a marketing and membership sales job for one of the largest golf/resort hospitality owners and operators in the U.S.After tripling membership sales dollars in under two years and earning Marketing Director of the Year accolades I was promoted to Regional Director of Group Sales for the Mid-Atlantic, then tapped by the company to build their tech start-up offering SaaS services to hospitality clients. One of my best career choices was joining tech early, and I’ve spent 20 years refining and growing that expertise.Next I joined a consultancy, Cadmus, successfully leading multiple marketing and media contracts worth millions of dollars and launching tools and national campaigns for EPA’s ENERGY STAR program, the blue efficiency label on products, buildings and homes. A cold call led to a long stint in professional services and seven years as the head of marketing and communications at a top-ranked law firm. Along the way I served on four nonprofit boards; co-founded a Women in Marketing group; mentored countless people who needed job guidance, vision and new perspectives; and volunteered in leadership roles to enrich the lives of my child and countless other students in Reston, VA. I also proudly bring my marketing and communications acumen to APCO as a Senior Vice President/Senior Director of Global Marketing and Communications.I soundly transition my talents and skills across businesses, industries, platforms, nonprofit and charitable work, and have a great time doing it! My broad career path allows me to add value to the companies and organizations where I spend my time, and make a difference as I:• Manage corporate marketing and executive communications and execution globally in 80+ markets• Direct complex marketing strategy in matrixed organizations• Develop cohesive, compelling stories for global brands• Run external and internal communications and PR• Lead teams, agencies, contractors and vendors for high performance• Oversee marketing and communications operations, staff and budgets• Fulfill my inner toddler’s desire to make an impact by writing … though less of it is done on the walls these days

Experience

1. Senior VP Senior Director, Global Marketing and Communications

   APCO

   Mar 2024 — Present · Reston, VA, US

   APCO helps bold leaders and the world\'s leading corporations, foundations and governments-those who can\'t afford to fail-navigate and thrive in an increasingly complex and divisive world. Reporting to the CCMO, help lead positioning, brand management and marketing across 35+ global offices and 80+ markets, which helped directly grow net revenue 65%, from $142.96M in 2020 to $236.4M in 2024. Co-led APCO’s global design and positioning rebrand in 2024 alongside the global creative director, which coincided with the firm’s 40th anniversary and 20th year of independence. For APCO’s founder, Margery Kraus, lead the annual Women Leaders Reception at the World Economic Forum in Davos, including partner management for Bayer, Mastercard, Saudi Tourism Authority and The Adecco Group. Increased corporate sponsors by 60%; overall company representation by 67% and individual attendee registrations by 67% over four event years (20••••25). Lead the global events team managing 200+ annual events, with a 32% growth in five years (20••••24). Head of the global awards and rankings team, with wins increasing 178% year over year (20••••24).

Education

• East Carolina University

  Master of Arts, Exercise and Sport Science | Sports Administration & Marketing

• The University of North Carolina at Chapel Hill

  Bachelor of Arts, Journalism and Mass Communication