Michael von Bach

About Michael von Bach

Proven SEO Optimization Expert (Agency & Corporate)- Digital Marketing Leader AI…

Experience

1. Sr Seo (List of Attributes below)

   Keysight Technologies

   Nov 2019 — Present · Denver, CO, US

   Sr SEO Mgr/Strategist and Results ExpertAgency and Corporate (local and national) Ai SEO ProficiencyBudgets ranged from local level to millions+Handled Digital Marketing for 20 clients/and verticals (local agency and corporate clients)Hands-on approach (full digital marketing submersion) aligning platforms, opportunities, & optimizationFull competitor analysis, keyword analytics implementation, and digital media. National and Local optimization strategies. Long term and short term SEO strategies, E-commerce, Client facingPrevious success rates increase:(200 - 650%)- prior clients- Average 70% increase in traffic and entity digital footprint resulting in increased conversions, calls, and branding - Proven 250% increase in Search/Organic Reach- Content Strategies made to last!Hands on, in the trenches engagementManaged and set criteria for several agencies, negotiated contracts and fully managed content marketing directionsRESPONSIBILITIES:• Leadership/management and production on all digital media initiatives• Full SEO: A-Z skill set (sites, pages, and digital footprints search optimization on all digital properties)• Over 15 enterprise level site migrations (SEO Lead)• Full A-Z site technical audits leading to a 12 Phase Roadmap Optimization Plan• Local: SEO marketing, GMB optimization and local signals• Web Analytics: Accounts management, reports, implementations and customization• You tube: full optimizations, profile setup and video promotions

Education

• West Valley College

  General Education

• UCSC Extension:

  Completion of advanced program in digital imaging, color correction, and pre-press problem solving

• Cogswell Polytechnical College

  Computer Science, web and Graphics

• Mission College

  Certification

Skills

• Sem
• Local SEO
• Google Adwords
• Facebook Strategist
• SEO
• Link Building
• Web Analytics
• Social Media Marketing
• Clickstream Analysis
• Search Engine Marketing
• Seomoz
• SEO Specialist
• Google Analytics
• Advanced Google Analytics
• Css
• Facebook
• SEO Online Marketing Research
• Semrush
• SEO Keyword Research Analysis
• Wordpress
• Qualitative & Quantitative Research Methodologies
• Email Marketing
• SEO Audits
• Html
• Keyword Research
• Actionable Analytics
• International SEO
• Social Media
• Web-Based Research
• Google Tag Manager
• Marketo
• Universal Analytics
• Web Outcomes Analytics
• SEO Migrations
• Landing Pages
• SEO Consultation
• Analytics
• SEO Auditing
• E-Commerce SEO