Volker Breunig
Business Development Acquisition Management Software-defined Vehicles @ETAS
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WORK HISTORY
Business Development Acquisition Management Software-defined Vehicles @ETAS
Stuttgart, DE
Driving strategic business development initiatives for Japanese and Korean OEMs in the context of software-defined vehicles.Identifying growth opportunities and shaping tailored solution offerings in close collaboration with engineering and sales teams across multiple ETAS & Bosch divisions.Leading acquisition activities by translating customer needs and pain points into scalable solutions and facilitating early engagement through technical workshops and dialogue formats.Leading requirements validation and solution architecture design during early project phases to ensure alignment between customer vision and technological feasibility.Pioneered AI-driven app generation - POC with a major Chinese OEM, high industry interest.Actively positioning key ETAS assets, including Software Factory and Middleware Platforms in the market, resulting in strong customer feedback and a successful consulting engagement with with Nissan and Honda.
EDUCATION
Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik
Diplom-Ingenieur, Elektronik
SKILLS
ABOUT VOLKER BREUNIG
Technology has always fascinated me, especially its power to drive meaningful and lasting change. For over 25 years, I have worked in engineering and product development in customer facing roles. My experience ranges from safety-critical embedded systems to connected services and software-defined vehicles.I have led international programs and cross-functional teams, initially as project and development manager in ECU development. In that role, I was responsible for product development, system engineering and verification and validation (V&V) of safety-critical automotive electronics.Since 2015, my focus has expanded toward strategic product management. I worked with agile teams to deliver data-driven solutions and E2E connected services such as Over-The-Air Update platforms. Today, I advise Japanese and Korean OEMs at ETAS on SW-Factory and middleware solutions, enabling AI-driven app definition.I am driven by a passion for technology, a strategic mindset and the ambition to create value. This includes aligning product vision with customer needs and supporting OEM acquisitions across global programs.
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