Scott Lawrie
Brand Voice and Ai Writing Specialist @Voiceboxed Limited
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WORK HISTORY
Brand Voice and Ai Writing Specialist @Voiceboxed Limited
120 brand voices. 6 countries. And now, the most exciting shift in language I’ve ever seen.My first copywriting job came straight out of uni in 1996. Turned out I was pretty good at it. That start in advertising took me from London to Sydney, Melbourne, Auckland - and now back to Edinburgh.I loved advertising. It was fun, fast, and relentless. But my brain eventually pulled me toward branding - especially how brands \'talk\'. Back in 2005, that led me to launch my own brand voice agency, XXVI (named after the 26 letters of the alphabet). Ten years later, I sold it to a large Australian branding agency. It’s still going strong.In 2015, I founded Voiceboxed - leaner, faster, and more focused. Since then, we’ve stayed ahead of language trends, digital shifts, and tech - embracing AI from the moment it landed. It’s the most exciting development in language I’ve seen. And while AI can take you to 95% “good”, it’s the last 5%- the human touch - that makes all the difference.I’ve shaped over 120 brand voices for major brands worldwide - for IKEA, Toyota, NAB, Canon, Qantas, Vodafone, the New Zealand Government, City of Melbourne and more. Today, Voiceboxed also runs practical, engaging workshops to embed your brand voice across the business - from crafting AI prompts to hands-on writing sessions your team will actually enjoy.
EDUCATION
Edinburgh College of Art
Master of Philosophy (M.Phil.)
Edinburgh College of Art
BA (Hons)
The University of Edinburgh
Bachelor of Laws (LLB)
ABOUT SCOTT LAWRIE
120 brand voices. 6 countries. And now, the most exciting shift in language I’ve ever…
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