Viktoria Naisha Marie Hermann
Head of Fashion @haebmau.
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WORK HISTORY
Head of Fashion @haebmau.
Munich, DE
EDUCATION
University of the Arts London
Master's degree, Strategic Fashion Marketing
LDT Nagold - Academy for Fashion Management
Business Manger in Textile Business BTE, Fashion Business & Management
ABOUT VIKTORIA NAISHA MARIE HERMANN
Fashion has always been an industry where creativity and business meet. My work sits at that intersection.With a background in strategic fashion marketing and experience across media, communications, and retail buying, I’ve spent my career helping fashion and lifestyle brands strengthen their relevance and brand equity. Along the way, I’ve had the opportunity to work closely with leading brands across the global fashion landscape, gaining insights into both the creative and commercial dynamics of the industry.Today, I focus on leading teams that translate brand strategy into meaningful and measurable impact for fashion and lifestyle brands across the GAS region.I remain driven by curiosity, collaboration, and the constant evolution of fashion as both a cultural and business force.
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