Niranjan Vibhandik

Head of Digital Marketing @Cognitive Market Research And Consulting

Pune, IN

As a Digital Marketing Head with 12+ years of experience, I lead multi-disciplinary teams across SEO, social media, email marketing, paid advertising, and branding to deliver measurable business growth. My focus is on generating qualified leads, creating sustained demand, and turning marketing efforts into revenue impact.Strategy & Leadership: Develop and execute integrated digital marketing strategies aligned with business objectives, blending demand generation tactics with long-term brand building.Lead & Demand Generation: Design full-funnel marketing strategies to attract, nurture, and convert high-quality prospects through inbound and outbound channels. Implement multi-touch campaigns leveraging SEO, paid ads, content marketing, and social media to drive consistent pipeline growth.Team Management: Oversee and mentor specialized teams, ensuring collaboration, innovation, and performance-driven execution.SEO & Website Optimization: Boost organic visibility, conduct technical and on-page audits, and optimize UX, speed, and conversion funnels to increase inbound leads.Social Media Management: Guide content strategy, engagement tactics, and paid campaigns to generate awareness and nurture audience interest.Email Marketing & Automation: Deploy segmented, personalized, and automated campaigns to convert prospects into customers and retain existing clients.Branding & Reputation Management: Strengthen brand positioning, manage PR initiatives, and implement strategies to maintain a strong online reputation that supports lead generation efforts.Performance & Analytics: Monitor KPIs, analyze campaign performance, and use data insights to continually optimize for lead quality, conversion rates, and ROI.Paid Advertising: Manage Google Ads, social, and display campaigns with precise targeting, budget optimization, and audience segmentation to maximize acquisition and retention.

LVH college of Panchvati, Nashik

Bachelor's degree

K.T.H.M.Arts, Science and Commerce College and Research Centre, Shivajinagar, Nashik 422002

Higher Secondary Certificate

Uttaranchal University

Master of Business Administration - MBA