Niranjan Vibhandik

About Niranjan Vibhandik

I am a highly experienced Digital Marketing Strategist and Professional Consultant with…

Experience

1. Head of Digital Marketing

   Cognitive Market Research And Consulting

   Jul 2023 — Present · Pune, IN

   As a Digital Marketing Head with 12+ years of experience, I lead multi-disciplinary teams across SEO, social media, email marketing, paid advertising, and branding to deliver measurable business growth. My focus is on generating qualified leads, creating sustained demand, and turning marketing efforts into revenue impact.Strategy & Leadership: Develop and execute integrated digital marketing strategies aligned with business objectives, blending demand generation tactics with long-term brand building.Lead & Demand Generation: Design full-funnel marketing strategies to attract, nurture, and convert high-quality prospects through inbound and outbound channels. Implement multi-touch campaigns leveraging SEO, paid ads, content marketing, and social media to drive consistent pipeline growth.Team Management: Oversee and mentor specialized teams, ensuring collaboration, innovation, and performance-driven execution.SEO & Website Optimization: Boost organic visibility, conduct technical and on-page audits, and optimize UX, speed, and conversion funnels to increase inbound leads.Social Media Management: Guide content strategy, engagement tactics, and paid campaigns to generate awareness and nurture audience interest.Email Marketing & Automation: Deploy segmented, personalized, and automated campaigns to convert prospects into customers and retain existing clients.Branding & Reputation Management: Strengthen brand positioning, manage PR initiatives, and implement strategies to maintain a strong online reputation that supports lead generation efforts.Performance & Analytics: Monitor KPIs, analyze campaign performance, and use data insights to continually optimize for lead quality, conversion rates, and ROI.Paid Advertising: Manage Google Ads, social, and display campaigns with precise targeting, budget optimization, and audience segmentation to maximize acquisition and retention.

Education

• LVH college of Panchvati, Nashik

  Bachelor's degree

  2008 — 2012

• K.T.H.M.Arts, Science and Commerce College and Research Centre, Shivajinagar, Nashik 422002

  Higher Secondary Certificate

  2006 — 2007

• Uttaranchal University

  Master of Business Administration - MBA

  2023 — 2025

Skills

• Online Advertising
• Web Analytics
• Keyword Research
• Online Marketing
• Online Reputation Management
• E-Commerce SEO
• Conversion Optimization
• Marketing
• SEO
• Smo
• Digital Strategy
• Market Research
• Lead Generation
• Email Marketing
• Html
• Business Development
• Digital Marketing
• Ppc
• Advertising
• Organic Search
• Sem
• Search Engine Optimization (SEO)
• Google Webmaster Tools
• Content Strategy
• Marketing Strategy
• Landing Page Optimization
• Google Adwords
• Marketing Communications
• Facebook
• Twitter
• Search Engine Marketing (Sem)
• Google Analytics
• Search
• Social Media Marketing