V Nikhil Sagar
APM at EXL analytics | Former Associate at Merilytics | Post Graduate from IIM Kozhikode | JNTUHCEH
- Role
- Assistant Project Manager at EXL
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About V Nikhil Sagar
Strategy and analytics professional with experience in driving marketing effectiveness…
Experience
Assistant Project Manager
Sep 2023 — Present · Gurugram, IN
Marketing Analytics -Led a marketing campaign analytics project, overseeing a team of six while focusing on team development and quality delivery. The project involved digital marketing, telemarketing, and direct mail channels, analyzing response metrics and conversion rates to assess performance. I designed a data integration framework to consolidate multi-channel responses into a Tableau report, enabling real-time insights. A T-test analysis between test and control groups helped measure campaign effectiveness, leading to data-driven strategy optimization and targeting improvements for higher engagement and ROI.Fraud Detection Platform Optimization - Worked with a Top 5 US banking firm to optimize their fraud detection platform, aligning with broader business strategy and digital transformation goals. Identified inefficiencies in backend data management that impacted risk assessment and fraud detection. By optimizing SQL and Python codes, we enhanced data analytics, improved process efficiency, and reduced resource allocation by 25%. This resulted in cost optimization, improved KPI tracking, and a more scalable fraud detection system.
Education
JNTUH College of Engineering Hyderabad
Bachelor of Technology - BTech
2015 — 2019
Indian Institute of Management, Kozhikode
Postgraduate Degree
2021 — 2023
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