Veronica Derby

Regional Marcom Manager Ampa @HM.CLAUSE

CA, US

Manage a team composed of local Marcom Leads• Define strategies to promote products and commercial brands in support of sales targets • Establish the Marketing Communication approach based on segmented customers • Prioritize Marketing Communications Projects • Define the Marketing Communications budget • Validate and control the implementation of the local Marketing Communications action plans, with integration of corporate Marketing Communications• Collaborate with the team and business stakeholders to develop a clear annual roadmap and operational plan and budget• Implement the new branding positioning in terms of brand recognition and penetration• Establish and monitor KPIs to measure the ROI of Marketing efforts• Assist the General Managers and Regional VP in leveraging new go-to-market approaches and marketing communication strategies• Manage external parties/ vendors / agencies

Florida Atlantic University

BA

Nova Southeastern University

MBA