Veronica Derby

About Veronica Derby

Hi! I am Veronica. I am a passionate Brand Grower: I leverage the power of…

Experience

1. Regional Marcom Manager Ampa

   HM.CLAUSE

   Feb 2025 — Present · CA, US

   Manage a team composed of local Marcom Leads• Define strategies to promote products and commercial brands in support of sales targets • Establish the Marketing Communication approach based on segmented customers • Prioritize Marketing Communications Projects • Define the Marketing Communications budget • Validate and control the implementation of the local Marketing Communications action plans, with integration of corporate Marketing Communications• Collaborate with the team and business stakeholders to develop a clear annual roadmap and operational plan and budget• Implement the new branding positioning in terms of brand recognition and penetration• Establish and monitor KPIs to measure the ROI of Marketing efforts• Assist the General Managers and Regional VP in leveraging new go-to-market approaches and marketing communication strategies• Manage external parties/ vendors / agencies

Education

• Florida Atlantic University

  BA

  2004 — 2008

• Nova Southeastern University

  MBA

  2008 — 2010

Skills

• Customer Service
• Training
• New Business Development
• Outlook
• Management
• Team Building
• Interviews
• Mergers
• Program Management
• Talent Management
• Financial Analysis
• Human Resources
• Cross-Cultural Communication Skills
• Interviewing
• Eco Friendly
• Friendly Personality
• Leadership
• Spanish
• Business Planning
• Microsoft Office
• Event Planning
• Budgets
• Languages
• Research
• Microsoft Excel
• Powerpoint
• Sales Management
• Bilingual-English/Spanish
• Marketing Strategy
• Email Marketing
• Interpersonal Skill
• Business Strategy
• Microsoft Word
• Strategic Planning
• Employee Relations
• Office Administration
• Personal Development
• Mergers & Acquisitions