Victoria Zenns

About Victoria Zenns

I’m a senior digital marketing leader with deep experience owning and evolving public-facing websites as strategic, revenue-driving platforms within complex B2B and enterprise technology environments. I specialize in translating business and user needs into clear, high-performing digital experiences, bringing together strategy, UX, content, SEO, and analytics to drive measurable growth.At Rithum, I own the global website and organic search strategy end-to-end, including leading a full corporate website redesign across design, development, and content. My work has driven significant improvements in engagement, conversion, and pipeline impact through data-informed optimization, personalization, and close partnership with marketing, product, engineering, sales, and executive stakeholders.I’m known for my strategic mindset, strong cross-functional leadership, and ability to balance long-term vision with near-term performance gains. I bring a customer-centric, metrics-driven approach to web strategy and enjoy building scalable experiences that support both brand storytelling and business outcomes.

Experience

1. Senior Manager, Global Website Experience

   Rithum

   Jan 2025 — Present

   Own Rithum’s public website and organic search as core marketing channels, accountable for strategy, UX, content effectiveness, conversion performance, and ongoing optimization. Lead cross-functional website initiatives, including the corporate website redesign across design, development, and content, while defining and executing the company’s organic search strategy to drive qualified demand and measurable growth. Co-lead Rithum’s WomenLead Employee Resource Group, evolving strategy and global programming to increase accessibility, relevance, and engagement.Key Contributions & Impact- Own and manage Rithum’s public website as a core marketing channel, accountable for strategy, UX, content effectiveness, conversion performance, and ongoing optimization- Led the corporate website redesign, overseeing design, development, and content, resulting in a modern, scalable site aligned to the refreshed brand and GTM strategy- Built and executed Rithum’s organic search strategy, establishing foundations across technical SEO, content, and search visibility- Drove significant conversion and revenue impact through website optimization and personalization, contributing to a 99% increase in demo requests across all channels and a 3.92x personalization uplift on deals closed- Accelerated organic channel performance, resulting in a 54% increase in demo conversions from organic search, a 32% growth in organic visitors- Serve as the primary cross-functional lead for website initiatives, aligning stakeholders across marketing, product, sales, legal, and leadership- Co-lead of Rithum’s WomenLead Employee Resource Group, responsible for evolving the program’s strategy and revitalizing global programming to increase relevance, accessibility, and engagement across regions.

Education

• North Carolina State University

  Bachelor of Arts (B.A.), Communication and Media Studies

  2006 — 2010