Michelle Silva

About Michelle Silva

As a Strategic Advisor for Consumer Experience, Michelle Silva delivers data-driven insights to help NRC Health clients navigate the evolving needs of health consumers. With over 25 years of experience in the medical and health insurance fields – 15 in senior leadership roles – she has built a reputation as a trusted advisor to C-suite leaders, guiding them in designing human-centered experiences that foster connection, engagement and long-term growth.Throughout her career, Michelle has played a pivotal role in shaping and communicating enterprise transformation and strategic decision-making using a stakeholder experience lens. She has helped senior executives navigate high-stakes operational challenges, using data-driven insights to influence key business transformation and growth. Recognizing the growing need for risk mitigation and governance, she also has advised leaders on strategies to assess, address and communicate enterprise risks, strengthening internal controls, driving efficiencies, creating transparency and improving employee experience.Michelle’s expertise in executive thought leadership has positioned leaders and companies for greater industry recognition through strategies that increased visibility, keynote invitations, media presence, awards and executive promotions. She has also led large-scale enterprise change and crisis communications efforts, aligning leadership teams and employees during times of transition.In addition to her strategic advisory work, Michelle has built and led high-impact communications, content and marketing strategies, increasing stakeholder engagement and brand awareness. She has successfully led cross-functional teams of content strategists, analysts, writers and creatives, fostering a culture of storytelling and innovation. She is known as a master writer, editor and storyteller.Michelle holds a master’s degree in the history of medicine from The Johns Hopkins University School of Medicine. Her academic interests include the history of the patient-doctor relationship, the disappearance of the patient voice, disease identity and gender relations. She has been published in several academic journals, including JAMA Surgery and the Journal of the American College of Surgeons. A Certified Career Coach, Michelle is passionate about mentorship and career elevation, particularly for women of color.A devoted cat parent, Michelle loves pickleball and traveling with her husband in their 24’ Airstream van, The Silva Bullet, or on their Vespas. They also enjoy world travel, often to watch European soccer matches.

Experience

1. Strategic Advisor, Consumer Experience

   NRC Health

   Dec 2024 — Present · US

   Strategic thought leader and advisor for leading healthcare consumer/patient experience data company with >9K partner healthcare organizations. Create provocative, research-driven content that equips C-Suite executives, marketing leaders and frontline staff with insights into evolving consumer needs and preferences. Translate complex data into actionable strategies that improve experience, build trust and loyalty, and guide organizational decision-making. Regularly present data and insights at regional summits, guiding healthcare leaders on experience best practices. Speaker on webinars and podcasts, sharing original research and insights to influence industry dialogue.

Education

• University of California, Santa Cruz

  BA, Creative Writing/Literature

• The Johns Hopkins University School of Medicine

  Master of Arts, History of Medicine

  2017 — 2022

Skills

• Direct Mail
• Copywriting
• Marketo
• Nonprofits
• Photography
• Brand Development
• Operational Planning
• Social Media
• Speech Writing
• Press Releases
• Web Content
• Strategic Communications
• Basecamp
• Art Direction
• Newsletters
• Event Planning
• Strategic Communications Counsel
• Team Leadership
• Strategic Planning
• Executive Producing
• Adobe Creative Suite
• Email Marketing
• Creative Direction
• Cross-Functional Team Leadership
• Content Strategy
• Fundraising
• Marketing Strategy
• Creative Strategy
• Myemma
• Leadership
• Radio Advertising
• Copy Editing
• Marketing
• Video Production
• Public Relations
• Business Strategy
• Marketing Leadership
• Content Management
• Robohead
• Operations Management