Vladyslav Malynovskyi
CMO, Product Manager in AI, FinTech, Blockchain. Scaling SaaS, enterprise software
- Role
- CMO at 4ire - Rwa Tokenization & Stablecoin Solutions
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Vladyslav Malynovskyi
I am a Marketing consultant, revenue and result-oriented thinking. Professional with over 7+ years of transferable cross-industry experience.Software companies (outsource, SaaS products)Blockchain companiesI have proven success in leading corporate marketing and internal communications for companies across diverse industries.I help in conceptualizing, developing, and executing digital and traditional marketing campaigns in line with the corporate strategy.Proven track record in producing high marketing campaign response rates and executing successful product launches.Connect me in Linkedin and follow to stay connected and get new marketing insights.
Experience
CMO
4ire - Rwa Tokenization & Stablecoin Solutions
Aug 2022 — Present
Leading end-to-end marketing strategy and execution for a deep-tech fintech powerhouse specializing in white-label neobanking, crypto infrastructure, and RWA tokenization. I bridge the gap between complex engineering and business value, driving revenue growth for high-ticket B2B enterprise solutions with long sales cycles.Key Responsibilities & Strategic Focus:GTM Strategy & Product Packaging: Architected and executed Go-to-Market strategies for core fintech verticals (Tokenization, Neobanking, DeFi Infra), translating high-level tech into compelling commercial offers.Full-Funnel Demand Gen: Built and optimized inbound and outbound engines from the ground up, focusing on high-intent ICPs: banks, fintech startups, and crypto enterprises.Strategic Positioning: Defined messaging frameworks for diverse personas, ensuring brand resonance across the entire buying committee.Marketing & Sales Alignment: Synchronized marketing activities with the sales pipeline to increase lead-to-deal conversion rates and support high-ticket enterprise negotiations.
Education
Dnipro University of Technology
Business Administration and Management, General
Dnipropetrovsk State University of Internal Affairs
Bachelor's degree
2014 — 2018
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