Vivian L.

About Vivian L.

As a marketing strategist, I have been instrumental in shaping growth strategies, driving demand, and managing campaigns for high-value and Fortune 500 brands. My diverse background has equipped me with the expertise to understand market trends, industry audiences, and buyer behaviors, enabling me to develop and execute strategies that deliver measurable results. With over 15 years of experience in EdTech at companies including Cisco, Dun & Bradstreet, Pasco Scientific, and Pearson, I bring a proven track record of managing teams, delivering complex projects on time, and achieving revenue goals. What I Bring to the Table: Strategic Marketing & GTM Execution – Designing and executing data-driven Go-To-Market (GTM) strategies that accelerate revenue and audience growth. International & Partner Marketing – Managing global campaigns and fostering strategic partnerships to expand market reach and engagement. Audience Engagement & Demand Generation – Crafting targeted marketing initiatives that enhance customer experience and boost conversion rates. Marketing Analytics & Performance Optimization – Leveraging data-driven insights to optimize campaigns, measure ROI, and refine strategies. Professional Development & Training – Leading educational programs and training initiatives that empower teams and stakeholders.🤝 Cross-Functional Leadership – Collaborating with product, sales, and operations teams to align marketing efforts with business goals. Passionate About: Education & Public Sector Marketing Storytelling & Brand Building Digital Marketing & Content Strategy Thought Leadership & Industry Advocacy I’m always open to discussing new opportunities and collaborations in marketing leadership, audience growth, and international marketing. Let’s connect and explore how we can drive impact together!

Experience

1. Marketing Director

   BSCS Science Learning

   Jun 2025 — Present · Sacramento, CA, US

Education

• Northern Arizona University

  Master of Education

  1997 — 1999

• Arizona State University

  PhD (ABD)

  2001 — 2004

• Central Michigan University

  Bachelor of Science

Skills

• Public Relations
• Educational Technology
• Sales
• Product Marketing
• Social Networking
• Training
• Teaching
• Marketing
• Curriculum Development
• E-Learning
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Higher Education
• Creative Direction
• Integrated Marketing
• Editing
• Leadership
• Staff Development
• K-12
• Strategic Planning
• Marketing Communications
• Academic Publishing
• Strategy
• Public Speaking
• Instructional Design
• Blogging
• Lead Generation
• Management
• Curriculum Design
• Technology Integration
• Content Development
• Strategic Partnerships