Vlad I.

About Vlad I.

https://substack.com/@advalorI build the product infrastructure that turns marketplace complexity into measurable growth.At TikTok Shop I led the full browse-to-buy experience for a nine-figure MAU platform — owning AI-powered discovery, conversion, and post-purchase across a three-sided marketplace. The work compounded: better discovery drove higher conversion, higher conversion funded better personalization, better personalization drove repeat purchase.At Walmart I built the Marketplace infrastructure that connected tens of thousands of third-party sellers to consumer demand at scale — from the ad unit through the product detail page to fulfillment.I work at the intersection of AI, marketplace dynamics, and experimentation. The metrics I care about are the ones that compound over time — repeat purchase rate, contribution margin, LTV — not the ones that spike on launch day and flatten by Month 2.I think in systems, build in sprints, and lead teams that ship things that matter. Seattle-based and tennis-obsessed.

Experience

1. Featured Speaker

   Product School

   Mar 2025 — Present

   Product School is the global leader in Product training with a community of over two million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.

Education

• Kyiv National Economics University

  Master's degree, International Finance

• The Tuck School of Business at Dartmouth

  Master of Business Administration - MBA, Banking, Corporate, Finance, and Securities Law

  2017 — 2019