Vlad Vidaeff

About Vlad Vidaeff

I\'m a results-driven executive and marketing professional with strong communication skills (both written and verbal), organizational skills, and digital marketing experience. I have a proven track record of both revitalizing struggling businesses and growing stable businesses. I set revenue-producing marketing strategies by using a data-driven approach combined with strong creative to deliver targeted, sustainable growth. I\'m a US citizen so I\'m authorized to work in the U.S. for any employer.Under prior leadership, from January 2016–August 2022, REI Network lost $1,894,066.16, or an average of $23,975.52/month. The owner of the company at the time approached me about serving as the Interim President. I was given a few months to turn the financials around or the company would be shut down and milked for cash flow. Through a combination of operational efficiency, marketing innovation, and employee empowerment, the company has made a profit of $244,089.16 or $11,623.29/month under my leadership—a monumental turnaround. 2023 was our most profitable year since 2017 when our platform expanded from regional to nationwide. REI Network was also sold to a new owner in 20••••24 is tracking to outperform 2023.As a marketing-driven company, I spend the most time in marketing but I have my hands in all aspects of the business including operations, business development, development, accounting, human resources, and customer service. I lead the overall marketing strategy and budget (to optimize resource allocation) to drive revenue growth and brand awareness across the company’s complex ecosystem.Areas of Expertise: Leadership (managing both large and small teams) Financial stabilization and operational excellence Marketing strategy and execution Content marketing Email marketing Copywriting Brand messaging and positioning Web copy and blogs Affiliate marketing Business development Analytics, insights, and split testing Copyediting Social media Market researchStrengths: Communication (both written and verbal) Detail-oriented Creative Dedicated/Passionate Motivating/Inspiring Organized Collaborative AdaptiveTechnical Proficiency: Microsoft Office Google Suite Windows and Mac Google Analytics Salesforce (ExactTarget) Facebook Ads Manager WordPress Facebook Business Manager Asana Slack QuickBooks EverWebinar ClickFunnels Mailchimp Campaign Monitor Sprout Social Hootsuite Mailjet Constant Contact Loom Canva Klipfolio Lucidchart Chicago Manual of Style

Experience

1. Director of Marketing Promotions

   Botbuilders

   Nov 2025 — Present

Education

• Wake Forest University School of Law

  J.D., Law

  2009 — 2013

• Wake Forest University School of Business

  M.B.A., Business

  2011 — 2013

• Università degli Studi di Padova

  Comparative Company Law

  2010 — 2010

• University of Michigan

  B.A., Sport Management; French

  2005 — 2009

Skills

• Research
• Management
• Microsoft Excel
• Entrepreneurship
• Data Analysis
• Marketing Communications
• Social Media
• Content Marketing
• Brand Management
• International Law
• Legal Research
• Marketing Strategy
• Critical Thinking
• Corporate Law
• Criminal Law
• Leadership
• Training
• Public Speaking
• Strategy
• Advertising
• Negotiation
• Market Analysis
• Marketing
• Sprout Social
• Digital Marketing
• Market Research
• Competitive Analysis
• Legal Writing
• Attention to Detail
• Public Relations