Vladislav Frolov

E-commerce Manager @Teva Pharmaceuticals

Moscow, RU

Created and running up the e-commerce strategy, develop and strengthening relationships with TOP On-line retailers in Russia, leading and develop applications of insights into opportunities to improve business in e-commerce channel- Online Trade Development. Organized all the preparation processes and activities related to entering the new channels, established first contact, provide rationale and engage stakeholders, managing trade terms and customer investment agreements- Online Promotion. Omni-channel clients: Apteka.ru, eApteka.ru, Zdravcity.ru, Ozon.ru, Pharmacy chains - develop of promotion plans for portfolio for each customer, closely collaborate with stakeholders to ensure listings, continuous availability and activation of the products range on the site, drive Joint Business Planning initiatives for omni-channel clients, execution control and ROI evaluation- TM & Activity Planning. Planning and executing customer marketing activities/promotions in collaboration with the Brand Unit teams, cooperate with the Digital Marketing team to increase the impact and ROI of activation across the entire digital funnel- Data Analysis and Reporting. In collaboration with the analytics teams, monitor KPIs in order to deliver on objectives and accelerate business growth, monitor the online analytics tools- Financial. Sales and spending forecasting, manage and track the allocated budget & maintain the respective audit trails, Deliver on revenue and profit targets.Achievements- Developed e-commerce strategy, achieving 5x online sales growth in 20••••23- Managing $2M+ Retail Media budget- Expanded number of e-com partners from 2 to 20+- Created and developing the e-com ecosystem (PIM, ECI, Buy now traffic, etc.)- Executed joint TV campaigns with partners covering all Russia

IMD

Digital Transformation Sprint

Bauman Moscow State Technical University

Master of Systems Engineering, Management of Information Systems