Vladislav Baranov
Lead Product Analyst @Tinkoff
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WORK HISTORY
Lead Product Analyst @Tinkoff
Developed a strategic roadmap for payment terminals using data analytics and market insights, assessing market share and growth potential, revealing nine insights for solution enhancements. Exposed logistics inefficiencies with advanced analytics, resulting in three new projects that improved customer experience, reduced churn, and increased acquisition. Led comparative researches of multiple terminal models, evaluating their impact on customer experience and churn. Introduced a streamlined analytics workflow with quarterly OKRs, structured planning, retrospectives, and self-service tools, reducing ad-hoc requests.
EDUCATION
Higher School of Economics
Master's degree, Financial Technologies and Data Analysis
National University of Science and Technology "MISIS" (Moscow Institute of Steel and Alloys)
Bachelor's degree, Computer Science
ABOUT VLADISLAV BARANOV
Product Analyst with 5 years of experience delivering actionable insights that boost revenue, growth, and user engagement, primarily in B2B fintech. Skilled in advanced analytics, A/B testing, and data visualization, I collaborate with cross-functional teams to align on OKRs and steer strategic decisions. With a proven track record of turning data into clear, results-driven recommendations, I ensure measurable business impact.
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