Vladimir Potiyevskiy

About Vladimir Potiyevskiy

With over 6 years of deep-diving into product and UX design, my professional life is a thrilling rollercoaster of user-centric and data-driven design. I\'m a strong believer in the power of user research—it’s not just important, it’s everything. Knowing what users need, love, and loathe helps me tailor digital experiences that aren’t just useful, but unexpectedly delightful.My expertise is centered around the vibrant nexus of play and technology. Here, I push the boundaries of interaction design to enhance user engagement and sprinkle some digital magic into everyday experiences. I thrive amidst the creative chaos of working with cross-functional teams, transforming collective insights into impactful, enjoyable products.When I step away from the screen, you might catch me gaming (both playing and creating), exploring the complex world of coffee, or trekking through nature. As a first-generation American, I bring a pinch of unique perspective to every project. Armed with a high-octane work ethic and a penchant for speed, I’m always ready to turn great ideas into spectacular realities.

Experience

1. Senior Product Designer

   Microsoft

   Jun 2021 — Present · Seattle, WA, US

   New Identity Trailblazer: Spearheaded the design and launch of Microsoft’s Verified ID, crafting seamless cross-organizational identity systems. Enabled secure and effortless collaboration across platforms, setting new industry standards.‍ Privacy Advocate in Design: Led targeted user research to develop and implement privacy-first solutions, building unparalleled customer trust without sacrificing design quality. Demonstrated that privacy and aesthetics can coexist seamlessly.‍Collaborative Design Leader: Orchestrated efforts with cross-functional teams to deliver cohesive and adaptive experiences across AI chats like Copilot, mobile apps and the Microsoft Entra Admin portal. Excelled in synthesizing varied user needs into scalable design strategies.Marketing Innovator: Created and inspired compelling marketing materials, including animations and videos, that effectively communicated product benefits and innovations at conferences. Drove brand engagement and showcased creative leadership to a global audience.Security Innovation Leader: Spearheaded the design and launch of a transformative multi-factor authentication implementation, elevating the security posture for millions of users. Achieved this by leading end-to-end design and facilitating extensive cross-functional collaboration, while developing a design system language that empowered other teams to adopt and integrate these security enhancements into their products.Authenticator Design Maverick: Redefined the Microsoft Authenticator registration experience, enhancing security for over 30 million monthly active users.

Education

• University of Michigan

  Master of Science in Information , Human Computer Interaction

  2017 — 2019

• University of Illinois Urbana-Champaign

  Bachelor’s Degree, Psychology

  2014 — 2017

Skills

• Customer Service
• Research
• Microsoft Office
• Sales
• Human Resources
• Teamwork
• Time Management
• Industrial Organization
• Microsoft Word
• Photo Editing
• Psychology
• Business Analysis
• Microsoft Excel
• Social Media
• Computer Proficiency