Vlad Budakov

About Vlad Budakov

Data-driven Growth and Paid Media Strategist with hands-on experience owning paid acquisition across Google Ads and paid social. Focused on experimentation-led growth through audience, creative, and landing page testing to improve CPA, ROAS, and funnel performance. Experienced working with startups and established brands, translating performance insights into scalable growth strategies.

Experience

1. Digital Marketing Strategist

   Boundless

   Apr 2023 — Present

   Own paid media strategy and execution across Google Ads and paid social channelsfor various B2C and B2B brands. Design and run continuous experimentation frameworks across audiences, creative,offers, and landing pages to improve acquisition efficiency. Lead full-funnel paid acquisition, from TOFU audience testing through conversionoptimization and retention-supporting campaigns. Translate performance data into clear growth hypotheses, iterating rapidly tooptimize CPA, ROAS, CTR, and funnel conversion rates. Partner closely with creative and media buyers to brief, test, and scale winningcreative concepts. Guide founders and CMOs on budget allocation, channel mix, and scaling decisionsbased on performance insights.