Vir Kullar
Co Founder @NFX Digital
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WORK HISTORY
Co Founder @NFX Digital
Joined in year one and took over everything growth-related—B2B, B2C, partnerships, marketing, delivery. Helped shape Adytude into one of India’s most unique platforms for consumer insights—fast, gamified, and built to serve both creative teams and CMOs.1M+ reviews • 500K+ users • brand projects delivered across 35 cities.What I led:– Owned all marketing across user and client funnels—acquisition, retention, campaigns, ops– Built B2C user base from scratch to 500K+ through content, rewards, and UX-first design– Led B2B strategy and delivery for brands– Created custom insight models for clients and ran workshops to integrate research into live marketing workflows including Canali Suits, Godfrey Phillips, Pepsico, and a host more– Co-led funding and investor engagement efforts—secured $1M in seed capital via IAN– Drove platform roadmap and partnership strategy from scrappy engine to scalable product– Took the lead on industry engagement, awards, and strategic positioningWins along the way:– PepsiCo’s Agency of the Year– NASSCOM’s Most Promising Startup– Runner-up at Ad:Tech India– Average session time over 14 minutes—a signal that users actually caredWhy it stood out:We weren’t a regular research agency. We were a gamified research engine wrapped in user-first design.We made insights actionable. Fast.And we made it easier for brands to actually listen to their audience.
EDUCATION
The Shri Ram School
ISC
Delhi University
B.A. (Hons), English Literature
ABOUT VIR KULLAR
Question asker. Multi-tasker. Comfort-zone escaper. Incredibly dedicated, detail oriented, and shamelessly passionate. Resourceful and always up for a challenge, with hints of a Strategy designer and social change junkie!Vir has loved digital since his first gig in \'07. Having started before the time of courses and classes; he enjoys exploring, experimenting, and evolving on the go.From managing an international team of freelancers to North India Head of Digital at 22feet (now Omnicom); finally scaling and executing product solutions as Co Founder of a gamified research startup- NFX Digital (500K+ users).Vir most recently spent 3 years in Kenya building YEGO - Africa\'s first NTSA-licensed ride-hailing platform. 300K+ downloads, operational breakeven in 18 months. Impact over Profit, always.Currently back in New Delhi, working on AI applications in marketing and exploring what\'s next in platform development. Always curious about solving real problems with technology that makes sense.With a strong base in communication- Writing, Branding, and bits of Designing; Vir has spearheaded and shaped teams within larger organisations and startups as well. His awards include Nasscom Emerge 50 Award winner, Pepsico \'Most Innovative Partner\', Adtech finalist, and All India Millennial Award finalist. Vir is also the Superstartups Award Founder.Vir has been the digital lead on brands such as Royal Enfield, Bacardi, Huawei Honor, Dunkin\' Donuts, Dewar\'s, and worked on Pepsico, Heineken, Redbull, Nike, Fastrack, and over 250 more projects.Available for strategic partnerships, consulting, and the right leadership opportunities. New Delhi (ex-Nairobi)| Always learning, always building, always curious about what\'s next.
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