Vivek Kumar

About Vivek Kumar

I’m a results-driven Digital Marketing professional with hands-on experience scaling growth across E-commerce, B2B, Healthcare, and Real Estate businesses through performance-led, data-driven strategies.Over the years, I’ve managed and optimised performance marketing campaigns across diverse business models — from high-ticket luxury real estate projects valued up to ₹7 Cr to aspirational offerings around ₹1.5 Cr, while also driving growth for E-commerce brands, B2B lead generation funnels, and Healthcare services. Working across these verticals has strengthened my ability to adapt strategies based on buyer intent, sales cycles, and conversion complexity.My core focus has always been on measurable outcomes. I’ve consistently worked towards improving Cost per Lead (CPL), enhancing lead quality, and increasing conversion efficiency by leveraging audience intelligence, funnel optimisation, and continuous performance testing. Whether the objective was high-quality site visits, qualified leads, or booking-ready prospects, my approach has remained rooted in data and performance accountability.I specialise in managing end-to-end performance marketing funnels — from audience research and campaign structuring to creative experimentation, optimisation, and scaling. I actively collaborate with sales and business teams to ensure marketing efforts align with on-ground conversion goals, enabling better lead nurturing and higher closure efficiency.Key strengths I bring to the table include:• Performance and growth marketing across multiple industries• Consistent CPL optimisation through data-led decision making• Strong understanding of full-funnel strategy — acquisition to conversion• Ability to manage high-budget, high-expectation campaigns• Cross-functional collaboration to drive real business impact

Experience

1. Digital Marketing Manager

   Century Real Estate

   Jun 2024 — Present · Bengaluru, IN

Education

• Arcade Business College

  Bachelor’s Degree, Computer Science

  2012 — 2015