Valérie Jourdain
Head of Press Office @BNP Paribas Personal Finance
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WORK HISTORY
Head of Press Office @BNP Paribas Personal Finance
Define and lead the corporate and French PR and crisis communication strategy, aligned with the company’s positioning and reputation goals• Anticipate and monitor reputational risks; develop crisis response frameworks to support both central and local teams• Advise executive leadership on media positioning and strategic visibility; craft compelling narratives and talking points tailored to business priorities• Identify, secure, and prepare high-impact speaking opportunities and thought leadership platforms for C-level executives, ensuring the right message reaches the right audience• Oversee corporate content production, press engagement and media outreach across traditional and digital channels• Coordinate with countries’ local communication teams to ensure strategic alignment and message consistency across all markets (non-hierarchical role)
EDUCATION
Université Grenoble Alpes
Bachelor’s & Master’s Degrees – Economics & Social Sciences / Languages (English–Portuguese)
University of Strasbourg
Master’s Degree – Sport, Tourism & Leisure Management
SKILLS
ABOUT VALÉRIE JOURDAIN
Senior communications professional with 25+ years of experience in complex and international environments — sectors: banking, tourism, pharmaceutical, and sports.Currently as Head of Press Office at BNP Paribas Personal Finance, I shape and implement communication plans that protect and elevate our corporate reputation across 20+ countries. My role covers reputation risk anticipation, strategic crisis response, and C-level executive visibility — always with a focus on pedagogy, transparency, and credibility. I’m proud to play both a strategic and hands-on role in defining the voice of our leadership. I advise top executives on positioning, craft compelling narratives, and deliver high-impact content that brings our vision, values, and strategy to life for media audiences. My daily mission: blend big-picture thinking with operational excellence to ensure a strong, unified, and trusted brand voice — internally and externally. I monitor emerging risks, coordinate across borders, and nurture high-value relationships with journalists and opinion leaders. Driven by leadership, resilience, and long-term influence, I see communication as a key lever to protect, engage, and lead — especially in fast-moving or sensitive contexts. I welcome connection requests from communication leaders, media professionals, and reputation experts working in complex, global environments.
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