Vivek Sharma

About Vivek Sharma

Product Strategy & Management Expert | Driving Innovation in Retail Commerce & FinanceWith over 15 years of experience in Product Management, I specialize in conceiving and delivering innovative products that enhance customer experiences and create long-term stakeholder value in retail commerce and finance. My expertise spans- Product Strategy & Roadmap Development- Agile Development & Scrum Methodologies- Mobile App Strategy & Analytics- E-commerce & Site Conversion Optimization- Digital Wallet & Payment Solutions- MarTech & Marketing Automation- User Experience Design- Data-Driven Decision MakingKey Achievements- Drove a 10X increase in data collection for Gap\'s mobile apps across 4 brands- Led Kohl\'s Digital Wallet to 10X growth, evolving it from a single-channel to an omnichannel solution- Implemented Apple Pay, Visa, and Mastercard pay at Kohl\'s, contributing to 10% of new customer orders- Designed Williams Sonoma\'s promotion engine, impacting 40% of digital orders- Launched Express Checkout at Williams Sonoma, resulting in 1/3 of orders using this streamlined processI\'m passionate about leveraging cutting-edge technologies to create customer-centric products that drive business growth. My approach combines strategic vision with hands-on execution, always focused on measurable results and continuous improvement.Outside of work, I’m an avid reader who enjoys spending time in the outdoors, hiking with my family, and exploring new trails. I seek to connect with fellow innovators in retail tech, fintech, and product management. I am open to discussing new opportunities, collaborations, or simply exchanging ideas on the future of digital commerce.

Experience

1. Product Management

   Gap Inc.

   Oct 2020 — Present · San Francisco, CA, US

   Key Responsibilities- Direct the development and implementation of the Web and Mobile App Analytics roadmap, focusing on key initiatives for data collection and clickstream data integration into the Gap Inc. Enterprise Data Platform and associated vendor solutions- Manage and prioritize a product backlog to address data needs across the business, supporting ongoing enhancements for eCommerce platforms and evolving marketing integrations for web and mobile apps- Manage data integrations across seven brands in 5 global markets, supporting iOS and Android apps in the US and Japan- Lead a team of developers and QA specialists to improve tag management and ensure high-quality clickstream data. Implement automated testing solutions to seamlessly integrate data layer validation into new feature releases.Key Results- Delivered a significant 10X increase in the data collection in mobile Apps following the successful launch of analytics on Android and iOS native apps for 4 Gap brands in the US and Japan- Empowered the marketing team with actionable insights from mobile app attribution, leading to optimized marketing spending and improved campaign performance- Enabled seamless data flow from apps to in-house systems, providing stakeholders with readily accessible and valuable data for informed decision-making- Fostered a culture of cross-brand collaboration, leading to the sharing of best practices and valuable insights for continuous app improvement- Spearheaded the identification, instrumentation, and governance of analytics across all digital channels, leading to enhanced data-driven decision-making and actionable insights.

Education

• Lamar University

  MS

Skills

• Software Development Life Cycle (Sdlc)
• Business Process
• Certified Scrum Master Csm
• Information Technology
• Vendor Management
• Xml
• IT Management
• Analytics
• Business Strategy
• Data Warehousing
• Business Requirements
• Sdlc
• Agile
• Cross-Functional Team Leadership
• Integration
• Change Management
• Uml
• Strategic Roadmaps
• Software
• Quality Assurance
• Business Analysis
• Strategy
• E-Commerce
• Visio
• Software Project Management
• Crm
• Analysis
• Agile Methodologies
• Web Services
• Project Management
• Business Intelligence
• Requirements Analysis
• Leadership
• Ms Project
• Agile Project Management
• Product Management
• Requirements Gathering
• Software Development
• Sem
• Scrum