Vivian Babin
Content Writer & Strategist for Founders & Brands That Care | Parenting · Pregnancy · Wellness · Mental Health · Grief · End of Life
- Role
- Writer, Women Forbes at Forbes
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Vivian Babin
In the decade since I began my career, my passion for telling powerful stories has remained strong. I take on opportunities focused on writing (website or long form), content strategy, and cross-platform storytelling.I am fortunate to create content for myself and a range of values-aligned clients. My client list includes wellness, health, and femtech brands, such as Calm Health, Surrogacy.com, and the maternal mental health app Mavida Health.I have taken on part-time in-house roles for specific projects with brands like Calm and Sheryl Sandberg’s Option B to expand their digital community footprint. During my time at Calm, I created, edited, and filmed TikTok and Instagram content aimed at humanizing their meditation-focused content pillars. My work with Option B coincided with the beginning of the COVID-19 pandemic, where I led the development of their pandemic response program, Option B Gatherings.I have partnered with companies like Logitech, Olly Wellness, and Spotify through my newsletter, social platforms, and podcasts.My passion for storytelling transcends platforms and mediums. My goal is to tell a story that resonates with the intended audience.
Experience
Writer, Women Forbes
Jun 2016 — Present
Write 5 in-depth features per month on Latina entrepreneurs for Forbes\' Women@Forbes verticals. Focusing specifically on how Latinas are steering away from the traditional in favor of more innovative careers. Profiles have included Catalina Aguilar Mastretta - writer/producer of the feature film, Everybody Loves Somebody); Bricia Lopez - co-owner of Guelaguetza; Paola Alberdi - creator of blog, Blank Itinerary- Monthly views are anywhere between 10-25k
Education
Baruch College
Bachelor of Business Administration (B.B.A.), Digital Marketing and Journalism
2011 — 2014
Skills
- Social Networking
- Social Media Marketing
- Feature Writing
- Press Releases
- Blogging
- Editorial
- Hootsuite
- Storytelling
- Public Relations
- Copy Editing
- Spanish
- Content Strategy
- Personal Branding
- Social Networking Sites
- Digital Strategy
- Writing
- Copywriting
- Social Media
- Editing
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