Vivian L.
Product Marketing @ AnChain.AI | AI, Blockchain | Data Science & Economics @ UC Berkeley
- Role
- Senior Product Marketing Manager at AnChain.AI
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Vivian L.
I\'m a full-stack PMM, bringing products to market at the intersection of AI and blockchain.
Experience
Senior Product Marketing Manager
Jan 2024 — Present
Strategic & Data-Driven Growth & Product Marketer. First 30 employees, second marketing hire. Go-to-Market & Sales Enablement Led go-to-market strategies for B2B solutions, focusing on long-term vision, product positioning, and messaging, driving expansion into the LATAM, EMEA, and APAC regions. Partnered with cross-functional teams to launch a forensic investigation training program, training professionals across 15+ countries. Developed sales enablement tools including case studies, product sheets, and training materials. Website Migration & Redesign Orchestrated a strategic website redesign and migration, serving as the key liaison among Product, Design, and Marketing teams to align messaging and positioning, and UI/UX elements on landing pages. Achieved a 160% surge in MQLs and doubled the website conversion rate to 1.6% within the first quarter. Data-Driven Multi-Channel Marketing & Analytics Developed and executed multi-channel marketing campaigns including email marketing, organic content, event marketing, and social media; generated over $2M in new pipeline in a year. Launched industry newsletter with an average 27% open rate and 4% click-through rate, contributing to $1.1M in new leads. Utilized real-time analytics to monitor KPIs, including email campaign metrics and sales funnel conversion rates, for ongoing strategy refinement. Leveraged data insights to optimize campaign performance and resource allocation, achieving higher conversion rates and ROI. Worked closely with the product and threat research team, we- Grew AnChain.AI\'s X (formerly Twitter) account (@AnChainAI) from 750 followers in 2021 to over 6K in Dec 2022; and grew Linkedin from 600 to over 13K followers.
Education
University of California, Berkeley
Bachelor's degree
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