Vivian Odior

WORK HISTORY

EDUCATION

SKILLS

ABOUT VIVIAN ODIOR

Vivian Odior is an award-winning marketing executive, business leader, and storyteller recognized for redefining how powerhouse brands connect with audiences through culturally resonant narratives. She is currently the Head of Marketing for Meta\'s Consumer Apps—Facebook, Instagram, Threads, WhatsApp, and Creators—enabling billions around the world to experience the power of meaningful connection.In her previous role As Global Head of Marketing at WhatsApp, she led brand, in-app, and product marketing for the platform\'s more than three billion global users, orchestrating campaigns that have earned numerous wins and over 200+ nominations. In her pivotal role, she drove WhatsApp\'s privacy resonance to all-time highs globally, spearheaded its entry into the US market, and executive produced groundbreaking original films. Her portfolio includes the Cannes Lions Grand Prix-winning “We Are Ayenda”, two films featuring NBA champion Giannis Antetokounmpo, and the Netflix documentary “The Seat.” Named one of Ad Age’s 40 Under 40 in 2022 and a 2025 Ad Age Leading Women honoree, Vivian previously shaped award-winning campaigns at Johnson & Johnson for iconic brands like Tylenol and Clean & Clear. With an MBA from Duke University, she continues to prove that the most powerful marketing transcends traditional advertising—it becomes the culture itself, reflecting and shaping society.