Vivian Odior
Head of Marketing Meta Consumer Apps (Facebook, Instagram, Threads, WhatsApp, Creators) | Senior Marketing and Brand Leader | AdAge 40 Under 40 2022 and Leading Women 2025
- Role
- Global Head of Marketing at WhatsApp
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Vivian Odior
Vivian Odior is an award-winning marketing executive, business leader, and storyteller recognized for redefining how powerhouse brands connect with audiences through culturally resonant narratives. She is currently the Head of Marketing for Meta\'s Consumer Apps—Facebook, Instagram, Threads, WhatsApp, and Creators—enabling billions around the world to experience the power of meaningful connection.In her previous role As Global Head of Marketing at WhatsApp, she led brand, in-app, and product marketing for the platform\'s more than three billion global users, orchestrating campaigns that have earned numerous wins and over 200+ nominations. In her pivotal role, she drove WhatsApp\'s privacy resonance to all-time highs globally, spearheaded its entry into the US market, and executive produced groundbreaking original films. Her portfolio includes the Cannes Lions Grand Prix-winning “We Are Ayenda”, two films featuring NBA champion Giannis Antetokounmpo, and the Netflix documentary “The Seat.” Named one of Ad Age’s 40 Under 40 in 2022 and a 2025 Ad Age Leading Women honoree, Vivian previously shaped award-winning campaigns at Johnson & Johnson for iconic brands like Tylenol and Clean & Clear. With an MBA from Duke University, she continues to prove that the most powerful marketing transcends traditional advertising—it becomes the culture itself, reflecting and shaping society.
Experience
Global Head of Marketing
Sep 2022 — Present
Education
University of Houston
Bachelor of Arts Degree in Broadcast Journalism & Bachelor of Arts Degree in Advertising, Communications, Marketing & Sales
Duke University - The Fuqua School of Business
Master of Business Administration (MBA), Product Marketing and Marketing Strategy
SDA Bocconi
Master of Business Administration (MBA), Business Administration and Management, General
Skills
- Business Development
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Sales
- Partnerships
- Product Marketing
- Communication
- Sales Operations
- Salesforce.com
- Marketing Communications
- Project Management
- Strategic Planning
- Crm
- Account Management
- Market Research
- Business Strategy
- Marketing
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