Vivian Loi
Associate Brand and Product Marketing Manager @Glidewell Dental
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WORK HISTORY
Associate Brand and Product Marketing Manager @Glidewell Dental
Developed project briefs outlining deliverables, campaign objectives, strategic initiatives, target channel requirements, and performance KPIs to guide cross-functional marketing execution.•Led integrated marketing campaigns across digital, print, and social channels, ensuring cohesive brand storytelling and consistent brand voice across all touchpoints.•Managed project workflows in Adobe Workfront, coordinating copywriting, design, stakeholder reviews, and final approvals to deliver campaigns on schedule.•Created multi-channel marketing strategies spanning email, direct mail (postcards), landing pages, case inserts, banners, and social media content.•Track campaign performance using Tableau dashboards to evaluate results, identify optimization opportunities, and tailor future marketing strategies.•Owned the company blog program end-to-end, including intake management, editorial calendar development, and promotion through email and social campaigns.•Led the transition from an external marketing agency to an in-house marketing model, improving operational efficiency and cross-team collaboration.•Partnered with internal departments to execute marketing initiatives from concept and design through production, printing, and distribution.
EDUCATION
California State University, Fullerton
Bachelor’s Degree, Business Administration (Marketing Concentration)/Business Management
Fullerton College
Associate's degree, Business Administration
SKILLS
ABOUT VIVIAN LOI
Strategic Associate Product and Brand Manager skilled in creating cohesive marketing campaigns that align brand vision with business goals. Experienced in managing workflows, and executing multi-channel initiatives. Blends creative storytelling with analytics to drive brand engagement and campaign impact. Industries: Dental, fashion apparel, beauty, and jewelry.Retail Experience: Louis Vuitton, Tiffany & Co, Michael Kors, Saks Fifth Avenue, and Macy’s.
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