Viviana Paredes Franco

About Viviana Paredes Franco

Brand Equity Champion / Omnichannel Connoisseur / Creative Strategist / Agency Whisperer — and yes, genuinely so much fun to work with.I build brands people actually care about.I blend consumer insight, cultural fluency, and P&L discipline to drive real growth — and I’ve got a not-so-secret passion for travel that I turned into a business.Hi, I’m Viviana I’m a strategic marketing leader with 15+ years of experience driving measurable brand growth across CPG, QSR, retail, and financial services. I’m currently exploring my next leadership role as a Senior Brand Manager or Marketing Director.What I bring to the table:*P&L leadership: Managed budgets from $150K–$3M+*Brand strategy: Built positioning and GTM strategies that lifted awareness 17% and doubled revenue*Team leadership: Led and mentored high-performing, cross-functional teams*Consumer insight: Turned data into action, driving 2–3% HH penetration growth*Innovation & launches: Delivered 53% sales growth through new product and market entry campaigns*Integrated marketing: Full-funnel execution across paid, owned, and earned channelsA few highlights:*BMO Bank:+17% brand awareness; 94.4% customer satisfaction, especially across underserved segments*Walgreens: Managed $3M+ across 15+ campaigns and doubled revenue in priority markets*Leo Burnett: Grew Purina market share by 15%; supported market entries for McDonald’s and Kellogg’sWhile exploring my next corporate chapter, I also launched Seamless Travel by Viviana, a boutique travel advisory where I apply my brand-building and customer acquisition skills in an entrepreneurial setting. In just 8 months, it’s generated $100K in bookings — proof that great marketing works everywhere.I thrive at the intersection of strategy + execution, and I’m especially passionate about building culturally relevant brands that drive sustainable growth.Fluent in English & Spanish with deep experience in multicultural marketing. Chicago-based | Open to remote, hybrid, or local roles Available for the right opportunity🤝 Let’s connect if you’re looking for a brand leader who delivers#OpenToWork #MarketingLeadership #BrandManagement #CPG #GrowthMarketing

Experience

1. Manager, Brand & Commercialization (Contractor)

   SC Johnson

   Jan 2026 — Present · Chicago, IL, US

   Strategically accepted a short-term contract with SC Johnson to remain actively engaged in CPG brand leadership and commercialization while pursuing the right long-term, permanent Marketing Director / Senior Brand Marketing Manager opportunity.Scope and Impact:*Lead key components of the Stage-Gate commercialization process for new product launches within Home Storage (Ziploc brand), partnering cross-functionally with Legal, Regulatory, R&D, Sales, and E-commerce to ensure claims substantiation, graphics validation, and on-time execution with mass retailers through the eComm process.*Assess and optimize the claims development and approval process, translating complex legal and regulatory requirements into clear, scalable workflows for brand marketing teams—improving efficiency, reducing friction, and enabling faster speed-to-market.*Serve as a strategic bridge between brand marketing, legal, and e-commerce teams, ensuring brand integrity while supporting profitable growth and retailer readiness.

Education

• DePaul University

  Bachelor of Science - BS, Marketing; Minors in Information Systems and Spanish

  2003

• Loyola University Chicago

  Master of Business Administration - MBA, Marketing, Business Administration

  2006

• DePaul University

  Digital and Social Marketing Certificate

• Loyola University Chicago

  Master's degree, MSIMC - Integrated Marketing Communications

  2006

Skills

• Advertising
• Strategy
• Social Media Marketing
• Customer Service
• Microsoft Office
• Sales
• Creative Strategy
• Online Advertising
• Leadership
• Slack
• Integrated Marketing
• Interactive Marketing
• Marketing
• Social Media
• Digital Strategy
• Television
• Management
• Radio
• Power Point
• Online Marketing
• Multicultural Marketing
• Us Hispanic Market
• Brand Management
• Digital Marketing
• Marketing Strategy
• Fluent in Reading, Speaking and Writing Spanish
• Keynote
• Interactive Advertising
• Strategic Marketing
• Market Research